As the digital revolution continues to reshape many industries, the printing industry has undergone major changes. Virtually every aspect of the business now incorporates some form of digital applications. From graphic design, to proofs to the actual printing process, there are many new capabilities and efficiencies made possible by digital technology.
Anyone who used a print shop just a decade ago remembers that having even simple documents could be a time-consuming and costly task. It often involved the cost of typesetting and could entail several trips to drop off copy, review proofs, and make changes. Today, you can access the highest quality printing while never leaving your home or office. Along with these changes, even the smallest companies can demand beautiful graphics and sophisticated layouts.
As branding becomes more important to all companies, consistency and quality in all printed media is more important than ever. And perhaps more importantly, it is something that customers have come to expect. Now is the time to make the switch to outsource printing, if you haven’t already.
Reduce Cost, Maximizing Efficiencies
With the enhanced capabilities that technological advances in printing affords, many business owners and print managers are finding that it is most efficient and cost-effective to deal with a dedicated printer. As virtually all aspects of print marketing are now stored and manipulated digitally, a dedicated printing company can build a portfolio of items needed to produce any type of printed materials.
Instead of attempting to communicate your look to multiple individuals, you can maximize efficiency by working with one competent printer with solid design staff to establish exactly the image you want to present. All of the elements that affect your brand are then ready to be used across whatever printing is needed. This cuts down on costs, makes response times very quick, and ensures a consistency in all printed media. It also makes it easier to hold one source accountable for quality and performance.
Enhance Your Brand, Reduce Your Risk
As mentioned above, consumers have come to expect professional digital printing. The best way to ensure you are meeting your consumers expectations to work with a professional in the printing industry. When you partner with a print vendor you have the opportunity to be on the forefront of new technologies and innovation in the industry. You are working with experts that are investing in new technologies to ensure their name doesn’t suffer. And this means your brand conveys that innovative and modern look.
Moreover, by working with a dedicated print company you can take advantage of their ability to protect sensitive consumer data. Most companies in this area are required to have disaster recovery plans in the event their software or facilities are hacked or damaged. While you are focused on other aspects of your business, if a server crashes for example, you may lose all of your electronic marketing materials. A printing company plans for this and will have all of your data stored, backed up, and ready to be recovered.
Outsourcing your businesses printing needs will help you reduce cost, maximize your workforce, enhance your brand, and ensure your material is safe. Make the switch from in-house printing to a dedicated printing company now.