Professional graphic design can take your brand to the next level. Investing in quality design helps your enterprise develop a recognizable brand. Improperly-executed or poorly-done design, however, can have the opposite effect. Bad graphic design could cost you growth and sales by affecting how your brand is perceived.
Pel Hughes is proud to offer in-house graphic design. Our dedicated team can help you breathe new life into your brand, tap into new consumer markets, and give your overall aesthetic a polished facelift. Following are five ways you could benefit from professional graphic design.
#1 Build a Cohesive Brand Image Across All Channels
When you look at all your brand’s messaging on your social channels, website, business cards, and signage, is the imagery cohesive? If not, you will want to invest in quality graphic design. Your brand should be cohesive and easily recognizable across all mediums. Ensuring that all your graphics, logos, and other materials look similar is an important component of building a positive brand image. Graphic designers can help ensure that your brand’s messaging is uniform and on point across all your marketing materials.
#2 Refresh Outdated Brand Messages
Sometimes, fonts, color selections, and graphics go out of style. Modernizing your brand can be as simple as collaborating with an experienced graphic designer. Swapping out dated fonts for modernized ones or refreshing the images in your logos could reinvigorate your brand—especially among younger demographics.
#3 Beautify Your Brand’s Image
Graphic designers have a keen eye for beautifying everything from signage and logos to banner images on social media and websites. Their sharp skillset can take a “blah” image to one that resonates with consumers and evokes emotion. Stellar graphic design helps more than consumers, too. It helps your employees represent your enterprise in style. This can translate into boosting the morale of your staff and developing great relationships with other businesses and your community.
#4 Attract New Customers
Dated or poorly-executed brand messages could make it easy for potential customers to overlook your business. Great design makes your brand harder to ignore. Updating your existing design will also help you broaden your consumer base by appealing to the aesthetic tastes of younger consumers.
#5 Save Money in the Long Run
When it comes to specialized tasks, it can be tempting to try to do-it-yourself or hire a creative with the lowest quote. Although it is important to save money, investing in good graphic design is one area where it pays to get it done right the first time. Doing the work yourself or hiring the cheapest designer may leave you (and your customers) unsatisfied with the results. Paying a little more for quality the first time around can translate to savings in the long run because your designs could be used and repurposed for years to come.
If you’re new to working with a graphic designer, check out this blog post. Here, we offer helpful insight on how to streamline communication with a designer and what to expect from the design process.