One of the best ways to grab your customer’s attention is to make them the main event.
Through customization of your campaign, of course.
No – the idea of using the first and last name of your target in an email or mailer isn’t quite novel, but the Personalized URL (PURL) seems to be the move these days.
Well, that’s easy. A PURL, when entered into a search browser, takes your target customer to a landing page customized just for them.
For example – here at Pel Hughes, we have experience making PURLs for prospective students at Tulane University. The student receives a mailer with their PURL (ex: janesmith.yourtulane.com), and when enter this unique address in their browser, they can select their interests and “meet” their advisor via embedded video.
Of course, the possibilities are endless when it comes to the content of your landing page.
Typically, PURLs are beloved for a few main reasons:
- They generate higher conversion rates than non-personalized URLs
- Activity on PURL is trackable and can be reported in real time to the creators
This means that you can easily identify and funnell your efforts towards your strongest, most interested prospects.
Think you might want to give PURLs a shot? Contact us today to see how we can make your next email or direct mail campaign pay for itself.