In order to extend sales opportunities and generate new customers an email marketing list is a very influential tool for reaching potential customers, with targeted messages or promotions. Here are five steps, that are sure to build a solid email marketing list according to Entrepreneur.com

Sign Up With Email Marketing Service Provider

In order to get the opt-in form, you must pay (around $20 a month) a service provider to collect email addresses, send messages to providers and manage the volume for you. Once you have your account set up, customers can sign up.

Create email opt- in link on your home page

Integrating an email opt-in link on the first landing page of the website will quickly get attention, ask the least amount information as possible-its gets more sign-ups. Offering a gift or bonus to customers for signing up is a great way to increase your list, and keep them coming back.

Ask For Opt-In At Check Out

Most payment processing companies work hand in hand with email marketing, adding an opt-in form at check out promising future discounts and sales information to customers that already buy your products is beneficial for return sales.

Pop-Up Forms

The continued presence of pop up ads proves although irritating, proves they are an effective marketing tool. However opt-in pop-up forms have to be tracked for an increased subscription rate, if it is effective you will see it in the metrics.

Opt-In Forms On Blog Sites

Proving a popular way of reaching people that are already VIP customers, communicate on your blog and have a genuine interest in what your company is all about. Engaging customers in useful conversation. Using blog plug-in software, a low cost investment (about $100) for a more personal connection with customers.

Email marketing strategies change, keeping current on trends and most importantly “what your customers want” will ensure a solid email marketing list to grow and business to expand. In order to continue the success, tracking and inventive ideas and promotions are sure steps to a solid email marketing list.