In order to extend sales opportunities and generate new customers an email marketing list is a very influential tool for reaching potential customers, with targeted messages or promotions. Here are five steps, that are sure to build a solid email marketing list according to Entrepreneur.com
Sign Up With Email Marketing Service Provider
In order to get the opt-in form, you must pay (around $20 a month) a service provider to collect email addresses, send messages to providers and manage the volume for you. Once you have your account set up, customers can sign up.
Create email opt- in link on your home page
Integrating an email opt-in link on the first landing page of the website will quickly get attention, ask the least amount information as possible-its gets more sign-ups. Offering a gift or bonus to customers for signing up is a great way to increase your list, and keep them coming back.
Ask For Opt-In At Check Out
Most payment processing companies work hand in hand with email marketing, adding an opt-in form at check out promising future discounts and sales information to customers that already buy your products is beneficial for return sales.
The continued presence of pop up ads proves although irritating, proves they are an effective marketing tool. However opt-in pop-up forms have to be tracked for an increased subscription rate, if it is effective you will see it in the metrics.
Opt-In Forms On Blog Sites
Proving a popular way of reaching people that are already VIP customers, communicate on your blog and have a genuine interest in what your company is all about. Engaging customers in useful conversation. Using blog plug-in software, a low cost investment (about $100) for a more personal connection with customers.
Email marketing strategies change, keeping current on trends and most importantly “what your customers want” will ensure a solid email marketing list to grow and business to expand. In order to continue the success, tracking and inventive ideas and promotions are sure steps to a solid email marketing list.