Everyone likes to feel special. Whether it’s in our daily lives, checking our email inboxes, or receiving marketing material, it’s no secret that a personal touch can do wonders. It’s also apparent that a recent transition to video marketing remains very popular in today’s world. To illustrate, take a look at these statistics from a recent Forbes article:
- 82% of Twitter users watch video content
- More than 500 million hours of video are watched on YouTube every day
- Almost 50% of internet users look for videos related to a product or service before visiting a store
- People spend 2.6 times longer on pages with videos than those without
In today’s world of constant media overload, one of the best techniques for engaging customers is to combine a personal touch with the proven method of video. In this article, we discuss what personalized video marketing is, why it’s shown to be so effective in today’s marketing world, and how it can be maximized to its fullest potential.
What is Personalized Video Marketing?
Personalized video marketing is a relatively new strategy in the marketing world. The approach leverages user data to deliver individual messages to current or prospective customers. For example, a marketing team can create a short video with a customer or businesses name on it, or a video that is specific and tailored to meet a company’s needs.
Personalized videos also allow marketers to leverage technology to deliver many personalized elements into one video. This means that one video can be sent out to hundreds, or even thousands of recipients, yet still make viewers feel like it was made from scratch – and personally for them.
If you’re like many consumers and do better watching rather than reading, take a look at this recent Ted Talk that discusses how individuals react to personalized videos.
Why Personalized Video Works?
In a world where we are constantly bombarded with various types of marketing materials, marketers and salespeople are finding it more and more difficult to reach new audiences, keep their customers engaged, and build meaningful, long-lasting relationships. By adding that personal touch and treating consumers as individuals, personalized videos are allowing marketers a novel and particular way to connect.
In addition, personalized video marketing offers these benefits:
- Increase customer retention and revenue from returning customers
- Break through the noise
- Drive better sales calls and enables sales to have better conversations
- Improve lead nurturing
- Increase conversion rates
- Build stronger, more impactful email campaigns
In short, it makes consumers value your video content more because it was created for them – it’s makes them feel special.
How to Use Personalized Videos Marketing
Below are three effective and simple ways that you can begin using personalized video in your marketing strategy.
- Real-Time Personalized Videos
Real-time personalized videos are individually created, and requires data to determine a personalized message tailored to that video. Although real-time videos are hyper-personal, they may not have the benefit of reaching a larger audience (e.g., through large-scale emails). However, if these videos are used on a website landing page requiring users to fill out a form, for example, cookies can track this data and it will be automatically included in a personalized video the next time the user visits the site.
- Email Marketing
Differing from real-time videos, personalized video is also very effective when used with email marketing. Generally, consumers find value from products as long as they use it, and email marketing is a great way to convince consumers to use your product more frequently. Personalized video messages that interact with viewers and discuss their product usage will keep them engaged and more likely to use your product.
Personalized videos are also a very effective way to cultivate a prospective consumer that you’ve done a sales demo for, but have to close the deal. Personalized videos can highlight answers to some of the key questions a consumer may have had during the demo, to reiterate your brand’s value, and to give the consumer the personalized touch they expect from products they use.