Direct Mail: Why Do You Still Need It?

Direct mail is still an important part of a comprehensive advertising campaign. While some people may view direct mail as old-fashioned, there is still a significant demographic that can be reached via this tactic. Everyone in the world gets, and opens, their mail, and using direct mail advertising is one of the most effective ways to reach a specific geographical demographic. Online advertising is extremely valuable, but it’s also extremely variable: the people that you reach can be demographically and geographically spread out. For companies that need to reach a core demographic in a specific area, direct mail can be the best way to target advertising and get a higher return on their advertising dollar.

Direct mail can be effective in many ways that online advertising simply cannot. Direct mail has more substance, and can be delivered in many eye-catching and interesting ways. Many consumers have a tendency to become blind to online advertisements over time, which can make direct mail an easier way to catch their attention. Direct mail can also reach certain demographics of consumers more easily than online advertisements, such as older consumers or consumers that just aren’t as likely to go online.

Advertising in direct mail can be fairly cost-effective as long as discounts are used for the postage and the mailers themselves are kept simple. There are many methods of cutting costs for direct mail advertising, and experienced marketing companies will be able to make suggestions to a company about ways they can reduce the overall expense. There are also direct mail companies that specialize in mailing out vast quantities of advertisements for a low per unit price. Direct mail can also be used to bring traffic into a website that the website would have otherwise been unable to reach.