Non-Profit Marketing: Lincoln University’s Fundraiser 

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The experts at Pel Hughes were thrilled to contribute graphic design and non-profit marketing insight to Lincoln University’s recent fundraising campaign for Giving Tuesday. Lincoln University is a premier liberal arts college in Pennsylvania. As the first historically Black institution to grant degrees, Lincoln University has earned a reputation for excellence since its founding in 1854. Like other higher education institutions, Lincoln University relies on fundraising to give current and prospective students access to life-changing opportunities. The school’s participation in Giving Tuesday—a global philanthropic initiative that occurs every Tuesday after Thanksgiving—was an inspiring success.

Fundraising and Non-Profit Marketing

Raising funds is the lifeblood of any non-profit organization. Every successful fundraiser involves announcing a campaign well before the funds trickle in. In the case of a university, alumni, staff, and community members benefit from ample notice. To accomplish this, the pros at Pel Hughes produced beautiful graphic design pieces for Lincoln U’s social media, website, and fundraising web pages.

Below are some examples of non-profit marketing images our team designed.

These types of images are perfect for e-mail campaigns, social media announcements, websites, and even direct mail pieces. In addition to professionally designed images, copy should concisely reflect the need for donations as well as simple instructions for how recipients can contribute. The entire process should be as easy as possible to incentivize donors.

Lincoln University’s Results

Pel Hughes is pleased to announce that Lincoln University’s Giving Tuesday fundraiser was a heartwarming display of generosity and charity. The university received over $24,000 in donations from 161 contributors in a 24-hour timeframe. One aspect of this fundraiser that was unique was that donors could select where their funds went such as specific programs, the library, clubs, or athletic teams.

Ring in the New Year with a Great Non-Profit Marketing Plan

With a new year upon us, now is a great time to evaluate (and improve) your non-profit marketing efforts—especially when it comes to announcing fundraisers and donor events. The pros at Pel Hughes can help. We offer a host of non-profit marketing services including graphic design, database services, direct mail campaigns, promotional products and apparel, and e-mail marketing. We also have helpful non-profit marketing resources on our blog to inspire you.

Pel Hughes is a woman-owned enterprise and full-service printing company. We pair cutting-edge technology with old fashioned, client-centered service. If you’re interested in boosting the visibility of your non-profit, give our helpful experts a call at (504) 486-8646.

Submitting Files for Print: 4 Tips for Optimal Results 

Submitting files for print while exciting can feel daunting. Print, unlike digital advertising and marketing mediums, is a little less forgiving. While it is easy to make alterations and corrections to web pages and social media posts, a mistake with printing could make thousands of pieces of collateral unusable. Fortunately, the printing pros at Pel Hughes have your back. Consider the following tips before you finalize your latest print project.

4 Tips for Submitting Files for Print

#1 Proofread Your Materials Thoroughly 

Imagine that your business is about to launch a large direct mail campaign. One small mistake could cost your enterprise potential customers. Take this nightmare scenario, for example: Your direct mail campaign lists the wrong phone number. Just one misplaced numeral in a phone number could render your campaign ineffective when potential customers attempt to respond to your mailer.

Proofreading before submitting files for print is of the utmost importance. We recommend performing multiple rounds of proofreading at various stages of your campaign’s development. It’s also important to have more than one person proofreading because tiny errors—like an incorrect e-mail address or phone number—can easily go unnoticed.

#2 Ensure Your Print Files are Clean 

Before you submit a file for print, take a thorough look at all the objects within a file and its borders. “Unclean” files could affect the software printers use. You could also have unused graphics, icons, and text in your borders that weren’t properly deleted during the design process. Meticulous attention to detail can help prevent a host of problems during the printing process.

#3 Brush Up on Printing Vernacular 

The printing industry utilizes very specific vernacular. When communicating with your printer, be sure to do your best to use proper terminology and ask questions to ensure that you and your printing professional are on the same page. Our “Quick Guide to Understanding Printing Lingo” is a great place to start. Communication is highly important so that your print provider can fulfill your needs. For more tips on communicating with your printing company, check out this blog post.

#4 Know that File Size and Type Matters 

Whenever possible, print-ready PDFs are best for ensuring minimal issues during the printing process. We recommend discussing file size and type with your printer before sending finalized files to ensure that your campaign avoids time-consuming or costly hiccups. For example, your final file size should take bleeds into consideration. In the printing world, a “bleed” refers to your piece’s background extending past its borders to ensure that no unsightly breaks appear on your final printed piece.

Pel Hughes is a full-service printing company dedicated to delivering excellent client service. Our friendly experts are here to help you make the most of your print campaigns. For questions or to request a quote, give our team a call at (504) 486-8646.

Marketing Portals: 5 Benefits You Should Know About 

More businesses—of all sizes and in various industries—utilize marketing portals to streamline brand messaging across multiple departments. A marketing portal can help your enterprise save time, labor, and money. The printing pros at Pel Hughes offer Storefront—an advanced yet easy-to-use portal that can make ordering print materials, managing brand messaging, and tracking costs easy and efficient. If you haven’t delved into the interdepartmental benefits of marketing portals yet, consider the following advantages.

Top 5 Interdepartmental Benefits of Marketing Portals

A marketing portal helps more than just marketing and advertising departments. These portals can improve the work environment and efficiency of numerous departments including accounting, sales, and human resources.

#1 Make Accounting and Billing Easier 

With our Storefront marketing portal, a company can create a number of user profiles with different permissions. For example, users can have limits set on how much collateral is ordered. Accounting departments can use marketing portals to track expenses related to ordering and printing, too. This helps ensure that companies can stay within their budgets while also giving accounting professionals reliable data for making budgetary recommendations in the future.

#2 Make Collateral Accessible to Traveling Sales Professionals 

Remote and traveling salespersons often need quick and easy access to approved corporate materials like catalogs and pamphlets. Having access to a marketing portal from anywhere can make preparing for seminars, presentations, sales calls, and tradeshows that much easier.

#3 Streamline Administrative Tasks 

Administrative personnel benefit from using a marketing portal, too. For instance, an administrative assistant can easily place orders for new business cards or in-office signage with a few mouse clicks. Or, companies can choose to allow employees to order these items for themselves rather than going through their administrative department.

#4 Store HR Materials in Marketing Portals 

A marketing portal can house more than just corporate-approved direct mail, posters, and sales tools. It can also store new employee welcome packages, personnel handbooks and codes of conduct, explanations of benefits, invites for company events, and much more. HR professionals love the efficiency of marketing portals for accessing their important documents.

#5 Lighten a Graphic Designer’s Workload 

Graphic designers are often overworked—particularly when it comes to producing custom corporate materials like business cards or location-specific marketing pieces for franchises and branches. One way to lighten this workload, however, is to use marketing portals. With a portal, a graphic designer can produce one piece of collateral that can later be customized by another employee. Take business cards, for example, a designer can produce one corporate-approved card that can be later customized with an employee’s name, phone number, and e-mail address.

Our mission at Pel Hughes is to pair world-class customer service with advanced technology so that our clients can run their businesses as productively as possible. In addition to offering our marketing portal, Storefront, we provide graphic design, in-house kitting and fulfillment, campaign automation, and database services. If you’re interested in learning more about marketing portals, give our friendly experts a call at (504) 486-8646.

Menu Design Tips that Work 

An off-putting or improperly designed menu could turn away loyal customers. Menu design can be tricky because there are a number of important considerations to make such as font style and size, the placement of images, and overall layout. Whether you are a brand-new café or an established restaurant, the following menu design tips may help point you in the right direction.

6 Helpful Menu Design Tips

#1 Focus on Readability 

Overly complicated and busy menus can be a real drag for your valued customers—especially those who aren’t regulars at your restaurant. A readable menu is one that is intuitive so that customers can quickly find what they’re looking for. Blocking items into categories, like appetizers, salads, and sandwiches make for much easier ordering. Readability is also helpful for encouraging existing customers to try new items in the future.

Since readability is incredibly important, we recommend working with an experienced graphic designer. A graphic designer can help ensure that your layout, font style and size, and headings are on point for maximum readability and mass appeal.

#2 Ensure that Your Menu is Washable 

If you incorporate laminated or bound menus, it’s important to ensure that the materials used for your menus are washable between customers. Cafes and restaurants that offer outdoor dining should also design menus that are durable enough to handle some precipitation and wind. The printing pros at Pel Hughes can help you select the right materials for your business.

#3 Consider the Texture of Your Menu 

The way your menu feels matters. Using low quality, thin stock could turn off customers. Adding embellishments like raised varnish or foils can make a splash with patrons. The materials from which your menu is made can make a lasting impression on your customers because human beings’ sense of touch is quite powerful.

#4 Know that Accessibility Matters 

It might be tempting to use only QR codes for menus but this presents an accessibility problem. Differently-abled and mature patrons may find digital menus inaccessible, confusing, or cumbersome. While you can also use QR codes for menus, it’s wise to keep printed menus in stock so that you can properly accommodate as many people as possible.

#5 Send Menus in Direct Mail Campaigns 

If you offer take-out or delivery, sending menus via direct mail campaigns can help boost revenue. Pel Hughes makes direct mail campaigns remarkably easy. We offer online client portals, up-to-date consumer databases, and USPS Every Door Direct Mail to ensure that your direct mail campaigns are as effective as possible.

#6 Remember the Power of Persuasion 

Sadly, the power of persuasion is often overlooked when designing a menu. This is a faux-paus that could cost you customers, though. Most menu items—aside from common beverages like iced tea or soft drinks—deserve a compelling and tantalizing description. Moreover, the menu items that are most popular or creative should have enticing photos to accompany the copy on your menu. If you’re not a whiz with food photography, we encourage you to hire a professional. Similarly, consulting with a seasoned copywriter can help ensure that your menu descriptions pack an enticing punch.

If it’s time for a professional menu, Pel Hughes can help. Give our printing experts a call at (504) 486-8646 to request a quote. We offer full-service printing, graphic design, online ordering, and direct mail.

New Employee Welcome Packages: Tips and Tricks 

Gaining and retaining new hires can be a challenge across a multitude of industries. New employee welcome packages that contain branded apparel, useable items, and corporate materials can make a world of difference for remote and in-house workers alike. Making a great impression can help your new hire enjoy a more seamless transition with your company while also helping to set the tone for your unique corporate culture. Fortunately, the printing pros at Pel Hughes can help. We make ordering branded apparel along with developing printed materials a breeze.

What should new employee welcome packages include?

When it comes to branded apparel and other promotional products, businesses can take quite a bit of creative liberty with the products they select for new employee welcome packages. What you include is up to you; however, we recommend some, if not all, of the following popular products:

Like branded apparel, printed materials may vary for your businesses’ needs. Most companies include the following:

  • Employee handbooks and directories/organizational charts
  • An official code of conduct
  • Pamphlets or leaflets showcasing the company’s achievements and milestones along with a message from its president or CEO
  • A handbook discussing benefits like health insurance, PTO, and employee assistance programs
  • Helpful maps of worksites such as warehouses and office spaces
  • Direct deposit and tax forms
  • FAQs

What are the benefits of new hire welcome packages?

According to a survey conducted by PromoLeaf, 91% of new employees felt welcomed upon receiving new employee packages that contained branded apparel. Today’s employers are facing a competitive labor market with well-educated, tech-savvy workers. Compensation alone isn’t enough to attract and retain workers. Companies need to develop productive and welcoming corporate cultures to inch ahead of their competitors.

For businesses operating with a remote workforce, new employee welcome packages are more important than ever. While your new hire may never set foot in an in-person meeting, he or she needs to still feel as though they’re part of a team. Sending a welcome package through the mail is an effective way to help new hires feel valued and included.

How can Pel Hughes help?

If it’s time to develop a new hire package or update an outdated approach, our experts are here to help. Not only can we print all your corporate materials like handbooks and pamphlets, we offer an array of promotional products and branded apparel. Pel Hughes makes online ordering easy, too with our Storefront client portal. Within Storefront, you can place orders for corporate-approved materials with just a few mouse clicks. If you’re brand new to new employee welcome packages, we offer in-house graphic design to ensure that your printed items and branded apparel reflect the spirit of your business.

Pel Hughes is your one-stop shop for graphic design, promotional/branded apparel, and online ordering. We utilize state-of-the-art printing technology along with advanced software to make our clients’ lives easier. If you have questions about new employee welcome packages, direct mail marketing, and more, give our friendly experts a call at (504) 486-8646.

 Marketing Tips for Dentists & Doctors 

Medical and dental marketing can be tricky. Not only are there numerous regulations marketers must consider in their practice’s messaging, the abundance of marketing and advertising options can be overwhelming. If you’re looking for marketing tips for dentists and doctors, the experts at Pel Hughes have compiled some helpful pointers to get you started.  

Top Three Marketing Tips for Dentists & Doctors 

Social Media Matters in Medical and Dental Marketing 

Social media marketing isn’t just for consumer goods companies and titans of industry. Utilizing social media is a great tool for medical professionals as it can help attract new patients, retain existing ones, and provide patient education in a highly digestible manner. We recommend using a Facebook business page for your medical or dental practice along with LinkedIn. TikTok, YouTube, and Instagram are great places for professionals who prefer producing short videos, too. No matter which platform you choose, we highly encourage our clients to post to social media on a regular basis—at least two to three times a week for optimal results. 

Consider Implementing Blogs and E-mail Newsletters 

One of the best marketing tips for dentists and doctors is to leverage their professional expertise into a platform for educating their patients. Blogs and e-mail newsletters are the perfect destinations for general education on health matters as well as services your practice offers. For example, a blog is a great place to explain the causes and symptoms of periodontal disease along with providing helpful information on various treatment options.  

Blogs should always be shared to your social media channels and can also be repurposed into e-mail newsletters. E-mail newsletters are also beneficial for announcing news about your medical or dental practice. For example, the addition of new employees, particular specials like discounted teeth whitening, or announcements on changes to your hours or location make for great digital newsletter content.  

Launch Direct Mail Campaigns 

Direct mail campaigns are wonderful additions to your medical or dental marketing efforts. According to the USPS, direct mail is seen as one of the most trustworthy forms of advertising across numerous demographics. A direct mail campaign can be as simple as sending appointment reminders, birthday messages, and announcing new services, technology, or expanded hours to your local community. Not only can direct mail maintain beneficial contact with your existing patients, but it can also help you attract new ones. For instance, direct mail campaigns can be targeted to specific neighborhoods or new residents through the USPS’ Every Door Direct Mail tool.  

These marketing tips for dentists and doctors can help get you started in the right direction. Pel Hughes is a full-service printing company that offers cross media marketing including direct mail. We also provide advanced technology for campaign automation and database management. Call our friendly printing pros at (504) 486-8646 to learn more about our services.  

Personalized Marketing Copy: 5 Tips for Optimal Results 

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Personalized marketing copy can be a game changer—particularly for businesses providing individualized services like dental and healthcare along with brands that produce consumer goods. With personalized marketing copy, you can help set your business apart from your competition by making your customers feel appreciated and valued. Valuing your clientele can go a long way in today’s technology-forward commerce climate.  

Following are five helpful tips to get optimal results from your personalized marketing copy.  

5 Tips for Personalized Marketing Copy 

Keep Your Copy Casual and Relatable 

Using overly technical vernacular in your copy can confuse and even turn away potential customers. Whenever possible, it’s best to use casual and simple language that can highlight the benefits of your goods and/or services with minimal risk of confusion. While maintaining a simple, friendly tone is important, it’s wise to avoid being overly informal as it could come off as unprofessional. Our team recommends creating copy with short sentences, an informative tone, and personalized touches.  

Anticipate Your Customer’s Needs in Your Copy 

Every customer has specific wants and needs. When you draft marketing copy, understanding these needs is critical to creating messages that spurn interest in your goods and services. One way to demonstrate your understanding of your target consumer is to anticipate their needs in your copy and offer solutions to their problems. For example, let’s say you provide residential cleaning services. Your clients likely struggle with keeping a clean home due to time constraints from work and family life. Your copy should recognize your customer’s desire for a cleaner home while also offering a solution: a team of professional cleaners who can make a house spotless in a couple of hours. 

Abide by the Golden Rule 

It might not seem like the Golden Rule applies in business when the focus is on expansion and profits but treating your customers with empathy and respect can go a long way. When drafting marketing copy, ask yourself questions like “if I were in this consumer’s shoes, what type of communication would resonate with me?” With marketing copy, your mission is to make decision-making easier for your potential customer. Highlighting the unique advantages associated with purchasing from your brand is a great way to demonstrate to your consumers that you value their wants and needs.  

Consider Feedback from Surveys 

One way to connect with your customers is to conduct brand surveys and carefully evaluate the feedback. Understanding the wants and needs of your customer base helps foster long-term relationships with your business. Customers want to be understood and appreciated so implementing surveys and taking constructive criticism seriously shows your clientele that you make their satisfaction with your products and services a priority. The results of these surveys can help shape the tone and direction of your future content, which can help your brand build staying power.  

Leverage CRM Databases to Your Advantage 

CRM databases are valuable tools to help you produce content that resonates with your target consumers. You can use CRM technology to create detailed personas of the people who purchase from your brand as well as those who show interest in your business by interacting with your social media and website. CRM makes it possible to understand what messages drive customer interaction and their purchases. These reliable metrics can be used to make sure your personalized marketing copy strikes a chord with customers.  

Print and digital personalized marketing copy can make a world of difference in your messaging. Our team at Pel Hughes can help you develop personalized marketing campaigns through e-mail, direct mail, social media, and more. We also provide online databases to store approved brand messages, retargeting technology, variable data printing, and CRM software to help you create effective personalized marketing.  

Give our friendly experts a call today at (504) 486-8646 to request a quote.  

 

 

CRM Integration with Direct Mail 

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In last week’s post, we discussed the benefits of CRM (customer relationship management) software for businesses and organizations. CRM provides helpful tools to marketers, sales professionals, and customer service representatives. Another great aspect of this software is that CRM integration with direct mail can help marketers deploy effective print advertising campaigns based on reliable metrics generated from CRM software.  

How CRM Integration with Direct Mail Works 

Integrating CRM with direct mail is a seamless way to measure response rates and analyze demographic traits of consumers. CRM software evaluates data related to print advertising very similar to how it analyzes data retrieved from digital campaigns. The most important aspect of integrating CRM to direct mail is to have full automation of your campaigns. For example, scheduled and triggered direct mail are great tools businesses can use to automate their campaigns. Scheduled direct mail campaigns can be automated to specific groups of existing and prospective consumers on a regular basis such as every month or quarter while triggered campaigns can be sent when consumers sign up for e-mail notifications or make their first purchase.  

For this to work optimally, it is important for businesses to store direct mail templates online. Our team at Pel Hughes offers, Storefront—a digital library that can store a wealth of your brand’s print materials including retail signage, postcards, and folded pamphlets. Direct mail templates can be generated for scheduled and triggered campaigns in a matter of seconds. By integrating CRM software, these campaigns can be personalized to specific consumers, too.  

Benefits of Direct Mail with CRM Integration 

Using CRM integration with your direct mail campaigns offers unique advantages to businesses of all sizes, including small retailers and non-profit organizations. Most notable benefits associated with CRM integration involve: 

  • Efficiency: Since CRM integration automates direct mail campaigns, business owners can enjoy reduced labor costs and time associated with marketing and advertising projects. For instance, automation and pre-designed templates save ample time normally spent on uploading mailing lists and designing campaigns.  
  • Cost Effectiveness: In addition to organizing accurate data to boost a direct mail campaign’s ROI, CRM integration offers other cost-saving benefits, too. CRM integration can substantially reduce duplicate mailings and returned mailings.  
  • Boosted revenue: Deploying effective direct mail campaigns will boost sales and expand your consumer base over time. This can generate robust sales and long-term relationships with loyal consumers.  
  • Accurate Performance Tracking: When you add PURLs, QR codes, and other tracking metrics to your direct mail campaigns, CRM integration makes it easier to evaluate your marketing efforts with reliable data. This data can then be used to ensure that future campaigns deliver similar ROIs.  

How Pel Hughes Can Help 

Pel Hughes pairs old-fashioned client service with advanced tools and technology to ensure that our clients get the most out of their print and digital advertising campaigns. We offer database services, online portals for easy ordering, and sophisticated printing technology for maximum personalization. Our team of experts can help you develop a cross media marketing strategy that helps your business thrive. If you have questions about CRM integration and direct mail or would like to request a quote, give our friendly team a call at (504) 486-8646. We serve businesses and organizations throughout Louisiana and beyond.  

What is CRM marketing? 

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CRM or “customer relationship management” is a hot concept in marketing and advertising. While CRM utilizes advanced software, it is more accessible to small businesses and organizations than you might think. CRM marketing can efficiently streamline your digital and print advertising, reduce labor costs, and help maintain relationships with your existing and prospective customers.  

Chances are, your business is utilizing some form of CRM marketing if you produce automated e-mail blasts and newsletters. There are abundant options in the software world for businesses of all sizes across many industries. Popular CRM marketing software you may have heard of includes Zoho, Salesforce, Zendesk, and Hubspot.  

What can CRM marketing software do for my business? 

CRM marketing software is essentially a way to organize important information to enhance advertising efforts, customer service interactions, and sales. Great examples of how CRM can help your business include: 

  • Organize data for marketers to personalize campaigns including e-mail and direct mail marketing. 
  • Provide sales representatives with relevant data on purchase history during customer interactions. 
  • Assist customer service professionals with customer history related to purchases.  
  • Compile demographic data to glean the effectiveness of past marketing campaigns. 
  • Help strengthen brand messaging based on sales performance, particularly when tied to purchasing activity of specific demographics. 

Although CRM software is heavily used in marketing, this technology can provide effective support across many departments including customer service, sales, and the development of upcoming products or services.  

How can CRM software improve marketing? 

One of the biggest challenges marketers face is replicating results of successful marketing campaigns. Determining what messaging works, which customers resonate with specific campaigns, and how to ensure messaging reaches targeted consumers is a daunting task. Fortunately, CRM software organizing your data can make a world of difference.  

Organizing and analyzing data is a powerful tool for marketers. CRM software can provide data on interactions likes clicks and views on digital platforms as well as response rates on direct mail campaigns. This data can also reveal what types of messaging resonates with particular demographics along with insight on where your marketing campaigns fall short. Evaluating CRM data makes it possible to recreate successful marketing campaigns and discard tactics that don’t have a quantifiable impact.  

CRM Makes Personalized Marketing Easier for Small Businesses 

While it’s certainly true that the titans of industry are utilizing CRM for personalized messaging to consumers, small businesses can benefit from this technology, too. CRM can make sending targeted digital and direct mail to specific groups of existing and prospective consumers easy and efficient.  

The marketing experts at Pel Hughes can help. In addition to print advertising like direct mail, we offer database services, campaign automation, and an online portal for clients called “Storefront”. If you’d like to take your print and digital marketing to the next level, give our friendly team a call at (504) 486-8646. We serve businesses and organizations of all sizes throughout Louisiana and beyond.  

Direct Mail Retargeting: How to Reach Digital Consumers

Pel Hughes is thrilled to announce a new service for 2022: direct mail retargeting. This program allows business owners to send direct mail to their website visitors. Using sophisticated technology that is focused on consumer privacy, direct mail retargeting makes it possible to reach out to consumers who show intent to purchase with their online activity. Direct mail is an effective form of advertising and should be a part of every business’ omnichannel marketing efforts.  

How Direct Mail Retargeting Works 

Direct mail retargeting works by inserting a unique code onto each page of your enterprise’s website. This code captures IP addresses from your website’s visitors who demonstrate intent to purchase items or services. Then, these IP addresses are matched to mailing addresses. This data is then used to send out direct mail campaigns to a physical address.  

Our direct mail retargeting program is consumer-privacy forward. The program’s “double-blind” system never combines personal information with browsing data to be bought and sold to third parties. Website visitors’ information is protected with this system so that they are only contacted by your business if they show interest in your services or products by viewing specific products or adding items to a digital shopping cart. With Pel Hughes’ direct mail retargeting, a direct mail campaign can be generated within 24 hours of an interested consumer’s visit to your website.  

Why Website Visitors Should Be Retargeted 

Retargeting your website’s visitors can boost your sales if done in the right way. Digital advertising and marketing are certainly crucial components of doing business in the 21st century but digital alone is not enough.  

Capturing the attention of digital consumers is difficult. Not only are most tech-savvy consumers using pop-up and ad blockers, many are simply overwhelmed with information on a daily basis. This fatigue modern people experience can make it difficult to ensure that your messaging is reaching them. Moreover, your business is likely competing against countless others for their attention in digital spaces. One way to get a leg up on your competition and break through the fatigue associated with information overload is to reach your potential customer beyond the digital realm. Sending direct mail to their home after they have shown interest in your brand can help incentivize purchases that boost your revenue.  

Benefits of Adding Direct Mail Campaigns to Your Advertising Repertoire 

Utilizing direct mail makes great sense when you evaluate the performance of this advertising method. You might be surprised to learn that direct mail sees much higher response rates than digital advertising. In fact, response rates to direct mail are 10-30% higher than digital.  

Sending direct mail resonates with consumers of all demographics, too. You might think direct mail should be reserved for older consumers who don’t use the web as much as younger folks but this notion couldn’t be further from the truth. Direct mail is a hit with Millennials and Gen Z; about 95% of 18-25 respond positively to receiving direct mail.  

If you’re looking to develop robust omnichannel marketing, we encourage you to look into direct mail retargeting. Our experts can help you blend advanced technology, data management, and sleek graphic design to develop direct mail retargeting campaigns that win over potential customers. Give our team a call at (504) 486-8646 to learn more.