Print and digital advertising can help make or break a business. When talking with digital marketers, you might hear that digital is superior to print. Similarly, some printing professionals may sing print’s praises and overlook the benefits of digital advertising. The truth is that most companies benefit from utilizing a blend of both. Developing advertising strategies that draw on both print and digital advertising’s strengths give you a better chance of developing brand awareness, tapping into new markets, and boosting your sales.

If you’re new to print and digital advertising, consider the following helpful tips from the printing pros at Pel Hughes. 

Benefits of Digital Advertising

As more people join social media and surf the web, utilizing digital advertising is a great way to raise awareness for your brand and increase your customer base. Digital advertising offers some unique advantages when compared to print. For example, advertising with social media, e-mail campaigns, and paid search ads can be very cost-effective. Another great benefit of digital advertising is the metrics you can use to understand your digital campaign’s performance. Metrics from Google Ad Words, Facebook Insights, and data collected from your website can tell you what search terms were used to land on your digital properties, the general location of your visitors, and even demographic information such as age and gender. These readily-available metrics can help you decipher what works and what doesn’t with your messaging. 

If a good portion of your sales come from your website, digital advertising can help you reach customers throughout the United States and even the world. Facebook’s advertising platform as well as Google Ad Words can make it easy to target consumers most likely to be attracted to your brand or services. 

Benefits of Print Advertising

Like digital, print offers its own set of unique benefits. One of the biggest selling points with print advertising is the fact that most people find print more trustworthy than digital. People from all walks of life have a knee-jerk reaction to trust brands who use print advertising methods like catalogues and direct mail. Part of the reason for this is the “nostalgia factor”. A piece of personalized direct mail seems to evoke an emotional response that harkens back to a simpler time. As we become increasingly dependent on technology to perform daily tasks and our work, a piece of personalized mail from your business reminds us of a time when face-to-face interaction and in-person customer service was the driving force behind our buying decisions. 

If you operate a service-based enterprise or do most of your business in a brick-and-mortar operation, print advertising can help you reach out to your local community. A direct mail campaign can send postcards, coupons, circulars, and catalogues to specific zip codes in your area. This highly effective form of advertising is great for local-oriented businesses.

How to Blend Print and Digital Advertising to Meet Your Needs

In the battle of digital vs print, there isn’t a clear winner. What actually works is a combination of both rather than choosing one over the other. For instance, utilizing Facebook advertising, e-mail campaigns, and direct mail could help you expand your reach and develop brand recognition. Advertising is rarely a one-size-fits-all endeavor. Business owners have to consider their industry and method of operations before embarking on any advertising campaign. We encourage businesses to consult with experts to develop a customized solution to meet their needs. 

The pros at Pel Hughes specialize in print advertising. We utilize the latest technology in campaign automation and database management to develop stunning print campaigns for businesses throughout the United States. Give our team a call at (504) 486-8646 to request a quote. 

In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand awareness. 

In light of the COVID-19 pandemic, instruction for public schools and universities changed. Many educators had to lean on digital mediums more than ever before. What they found as a result, was that students struggled with retaining information. This was reflected in grades—particularly with quizzes and tests. 

There has been quite a bit of research devoted to studying the effect reading print has on our memory when compared to digital reading and audio/visual learning tools. In the book, “How We Read Now” written by a professor of linguistics, the topic of learning, retention, and comprehension of print and digital was explored in greater detail. 

Some of the key findings of this book include:

  • Test scores of students reading print when compared to digital are significantly higher
  • Discerning the main concepts of printed text is easier than with digital
  • Making inferences from printed text is more accurate than digital
  • Recalling the details of text is more common with print over digital
  • Test scores tend to be higher when tests are administered on paper rather than computers or tablets

Why Reading Comprehension and Retention is Higher on Paper

There are a few theories as to why comprehension and retention are better with print materials. The first reason is that printed materials are tangible. We can touch them. The tactile aspect to reading in print seems to trigger brain activity that allows for more comprehension and retention. Another reason that print yields better academic results is the fact that human beings have been conditioned to approach computers, screens, and tablets with a mindset more oriented for casual entertainment. Decades of using televisions, computers, and tablets for leisurely activities like watching sitcoms and movies, surfing the web, and interacting on social media has an effect on how we absorb information in the digital space. 

Developing Print Advertising Campaigns with Pel Hughes

While there’s a need and a place for digital marketing, it is wise to implement results-driven print advertising campaigns into your business. One way to tap into new markets and boost sales is to invest in a direct mail campaign. Direct mail has a powerful effect on consumers and makes integrating your digital advertising with print very easy. 

Direct mail offers a higher ROI than e-mail marketing and social media advertising. Consumers of all age groups see direct mail as trustworthy. The research behind the powerful effect print among students carries over into advertising. Direct mail campaigns can help business owners connect with targeted consumer groups, increase brand awareness, and drive interest to their website and social media. 

Our team of experts at Pel Hughes can help you develop polished print advertising campaigns. We also offer database support and campaign automation. Give our team a call at (504) 486-8646 to request a quote. 

Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the notion that direct mail is still a powerhouse when it comes to driving sales, bear in mind that not all direct mail is created equal. One way you can make your direct mail more effective is to utilize variable data printing.  

What is variable data printing, exactly? 

Variable data printing is a method of digital printing that allows for interchangeable text without interrupting the printing process. This technology even makes it possible to utilize different graphics from piece to piece. 

 Variable data printing (VDP) technology is what makes personalizing direct mail a reality. In fact, you have probably had pieces delivered to you that utilized this VDP. With VDP, you can personalize pieces to address recipients by name on envelopes and on the salutations of letters.  

What are the benefits of variable data printing? 

One way that VDP is advantageous for your direct mail campaigns is the fact that they tend to see higher response rates. Conventional direct mail that doesn’t utilize VDP typically sees a 1% response rate. Adding VDP to the mix could easily double your response rate.  

Not only could using VDP double your response rate, it could save you money by making it possible to deploy smaller campaigns. If you know your response rate will be higher, you could downsize your campaign and still see a higher ROI. The cost savings of a smaller response rate could translate to you having the budget to use high quality graphics and paper. Investing in the quality of your direct mail can help you target niche markets such as consumers who prefer luxury products or eco-conscious buyers.  

Who benefits from VDP? 

VDP could benefit any brand but certain types of brands may find more value by implementing variable data printing. For example, brands selling niche products or catering to a specific consumer group tend to see great results with VDP. Companies selling services or products with high margins typically see better results with direct mail than businesses like restaurants or dry cleaners. This technology also helps enterprises attract new customers by boosting brand awareness.  

The best way to determine which form(s) of marketing and advertising are right for you is to devote time to research and speak with printing professionals about your budget, goals, and needs.  

Our team at Pel Hughes is happy to help you navigate your print marketing options. Our family-owned printing company serves businesses and non-profits of all sizes throughout the United States. We provide in-house graphic designworld class printing technologydatabase management, and campaign automation to help you boost your sales and develop a brand with staying power.  

Give our team of experts a call at (504) 486-8646 to request a quote.  

Finding inventive ways to boost brand recognition and develop a loyal base of customers can help set you apart from your competition. One simple and effective way to enhance your current marketing efforts is to invest in decals and stickers. These items, when professionally designed, can help you develop a brand with staying power.  

Here’s six reasons you should consider adding decals to your marketing strategy.  

#1 Stickers/Decals are Cost Effective 

Stickers are cost-effective forms of marketing. It won’t break the bank to print a few hundred decals. 

#2 Let Your Customers Advertise for You 

Adhesive decals make it possible for your customers to advertise for you. Most of the time, well-made decals end up on laptops, metal thermoses, vehicles, and mobile phone cases.  

#3 Increase Exposure to Your Brand 

Each person who slaps your decal on their personal effects could easily expose hundreds of people to your brand in a week’s time. This type of exposure breeds familiarity with your brand, which can convert new customers in no time.  

#4 Drive Interest to Your Website and Social Media 

You can place your website’s URL and/or your social media handles on your decal. When potential customers see these items, they may be inclined to visit your digital properties and follow you on social media. Merging the digital world with real life is a big factor in modern enterprises’ recipes for success.  

#5 Convey Appreciation for Your Customers 

Stickers and decals can be used as a free gift. Let’s say you own an online boutique, every package you ship to a customer could include a branded decal. Although it’s a small token of appreciation, your customers will appreciate your thoughtfulness.  

#6 Creates Opportunities for Cross-Promotional Marketing 

Working with other companies can be an effective way to gain new and loyal customers. This is why you will see the branded materials of another company in a retail store or a coffee shop. Cross-promotional marketing works best when you establish relationships with companies that are not your direct competition. Leaving branded items like pens and decals at another business can help you tap into a customer base that may not have heard about your business.  

Tips for Designing Great Decals 

Knowing you need to add decals to your marketing is half the battle. Poorly-executed decals are a waste of time and money. When it comes to great decal design, it’s important to thoughtfully incorporate your existing logo and maintain a similar aesthetic to your products, website, and social media.  

Consulting with a graphic design professional is your best bet. A graphic designer can take your existing logos and help ensure that your decals maintain a cohesive brand image. Fortunately, Pel Hughes offers a team of in-house graphic designers who work with our printing pros to develop beautiful marketing materials. Our team can add embellishments, too like raised varnish or foils to make your decal stand out from the crowd.  

If you have questions about print advertising and marketing, give our friendly team of experts a call at (504) 486-8646 or submit a contact form from our website.  

Packaging sets the tone for your brand. Advancements in printing technology have made developing unique and eye-catching custom packaging more cost-effective than ever before. In the wake of the COVID-19 pandemic, online shopping has become a workhorse driving consumer activity. More people are turning to online shopping and delivery than in years past and this will likely continue to be a driving force behind sales. Brands contending with a post-pandemic world should tap into the power of effective packaging to create a memorable consumer experience beyond their brick-and-mortar operations.  

If you’re looking to establish or re-vamp your packaging game, look no further than the experts at Pel Hughes. We serve businesses in nearly every industry from coast to coast. Utilizing advanced technology and state-of-the-art printing techniques, we can help you deploy custom packaging that will make a lasting impression on your customers.  

Here’s four easy tips to consider in your packaging design. 

#1 Understand the Psychological Effects of Color 

Color has an effect on our mood and our behavior. When it comes to choosing color for your packaging, it’s important to stay on message with your brand’s aesthetic and the ambient effect you’re trying to create. For instance, let’s say you sell a luxury beauty product. You probably wouldn’t want to choose red as its typically paired with intense emotions like passion or hunger. Instead, you might want to choose something white with gold foil embellishments or perhaps blue since that color conveys tranquility and calm.  

Here’s a simple breakdown of emotions and themes associated with popular colors: 

  • Blue: peace, tranquility, and relaxation 
  • Green: nature, financial comfort, prosperity, and environmentally-conscious 
  • Red: courage, passion, hunger, and anger 
  • Yellow: joy, optimism, and youth 
  • Black: anti-authority, rebellious, and mysterious 
  • White: minimalism, purity, and cleanliness 
  • Purple: regal and prestigious 

Your color selection for your custom packaging should be carefully considered. When in doubt, consider consulting with one of Pel Hughes’ skilled graphic designers for their insight.  

#2 Know How Your Brand is Perceived 

Do you know how consumers perceive your brand? Are you seen as the most affordable? Perhaps you are seen as a socially-conscious alternative to a popular product. Understanding how your brand is received by the public can help you craft packaging that will speak to your consumer.  

If your product has a luxury price point, your packaging should reflect its cost. Flimsy, unoriginal, and unprofessional packaging could hurt your brand’s image. Similarly, if your product is marketed as eco-friendly, it’s important that your packaging is considered environmentally conscious.  

#3 Consider Functional Custom Packaging 

Sometimes, the best packaging is functional. Whether that’s housing artisan soaps in a water-repelling case to protect your product or storing your product in a reusable tote, functional packaging can help you establish positive associations with your brand and boost customer loyalty. If functionable packaging is used out in public, say, like a reusable grocery bag, you get the added bonus of free advertising.  

#4 Use Embellishments like Foil and Raised Varnishes Very Strategically 

Printing techniques like raised varnishes and foils can make your package stand out. These careful details can demonstrate that you care about your customers’ experiences. Going overboard, however, could have the opposite effect. When using embellishments like metallic foils and raised varnishes, be sure to place them strategically and sparingly for maximum effectiveness.  

Packaging is an important part of your customers’ experience. If you’re feeling overwhelmed, Pel Hughes can help. We offer state-of-the-art technology and a team of experts to help you make the most out of your print materials. Give us a call at (504) 486-8646 or fill out our contact form to request a quote.  

Pel Hughes is one of the country’s leading print companies. Serving businesses in a variety of industries—including those who work directly with consumers and B2B enterprises, we offer advanced printing methods that can produce stunning effects. Two advanced printing techniques you should know about are spot UV and raised varnish. These printing methods produce striking materials that evoke the senses. Following is helpful information about both.  

Spot UV 

Spot UV is a printing technique that embellishes materials. You’ve likely seen this effect before on event invitations and business cards. This technique produces a lustrous effect with a raised finish. While spot UV could be applied all over, it is best used for specific elements of a design. This embellishment can produce a striking visual effect by applying this treatment to specific areas such as logos and important areas of text. The name of this technique comes from the drying process. UV exposure is used to cure the varnish, giving it a noticeable sheen.  

Raised Varnish 

Like spot UV, raised varnish adds striking elements to a printed piece. It can be used in conjunction with spot UV, too. What makes raised varnish special is the fact that it adds a noticeable texture to printed materials. For example, raised varnish can be used on a business card to draw attention to a company’s name. When combined with spot UV, the area treated is not only lustrous, it provides a textural dynamic that evokes the sense of touch. Combining these two powerful embellishments adds depth to your materials’ designs.  

The Five Senses and Advanced Printing Techniques 

When it comes to building your brand and selling your product(s), striking materials make for great sales tools. Not only can properly-executed print help facilitate in-person sales, it can help drive engagement with your brand when you can’t sell a product. For instance, a beautiful business card with a raised varnish and/or spot UV can make a lasting impression on a potential customer or client. 

 If your business card stands out from your competition, you can increase the likelihood of your brand’s products or services being used. One way you can stand out from the crowd is to deploy effective sensory marketing tactics. Sensory marketing refers to evoking as much of the five sense as possible with your consumer experience and your advertising. There exists compelling research to support the effectiveness of sensory marketing as numerous researchers have found that non-conscious stimuli that we can touch, taste, smell, see, and hear drives our purchasing decisions and brand loyalty.  

Something as simple as a raised logo on your business card or company stationary could produce a lasting positive impression on others. These thoughtful little details that entice our eyes and our touch could help you develop positive associations with your brand.  

If you’re looking to take your print materials to the next level with Spot UV and raised varnishes, the experts at Pel-Hughes are here to help. We offer state-of-the-art printing services, in-house fulfillment, and a team of dedicated graphic designers to help you develop stunning print pieces like direct mail, catalogues, business cards, letterheads, and more. Give us a call at (504) 486-8646 to learn more.  

Marketing is the lifeblood for many businesses. The problem, however, is that managing marketing and advertising campaigns takes serious effort and time. Fortunately, technology has made producing marketing and advertising materials much easier with digital management systems. Our team at Pel Hughes offers Storefront—a management system that can increase efficiency and reduce your costs when it comes to handling your marketing campaigns.  

Following are four ways that Storefront can help your business.  

#1 A Convenient Hub for All Your Print Materials 

You can liken Storefront to a digital library. This system can store all your campaigns and other materials like tags and logos in one central location. Let’s say you need to update a franchise restaurant menu or edit existing materials like personalized business cards; you can do so with just a few clicks. Then, you can send these materials to the printer with ease.  

Beyond saving you time and money, Storefront can also set permissions for your account’s users. This is especially beneficial to enterprises with multiple locations or franchises. You can also enable customization for your users. This can be advantageous if you offer different services or prices from different locations. 

#2 Monitor Your Marketing Inventory & Order On-Demand 

Storefront allows for easy reporting. This is helpful for evaluating your marketing budgets or determining which materials are ordered most frequently. Automated reporting helps decision makers understand which materials are most effective and most used. It can also help ensure that your business stays within budget. 

Ordering on-demand also reduces wait times when collaborating with printing companies, marketing agencies, and freelancers. Having your materials in one convenient, secure location accelerates the deployment of your marketing and advertising campaigns.  

#3 Protect Your Brand’s Identity 

Sometimes, businesses with multiple locations and franchises can see inconsistent branding when local managers are left to their own devices. Maintaining a cohesive brand image is crucial to any enterprise’s marketing and advertising efforts. 

 Inconsistent brand messaging can produce a series of hiccups and unintended complications. With Storefront, company leaders can ensure that only approved materials are utilized. Since each user’s permissions are set by their superiors, you can eliminate the threat of inconsistent, unapproved campaigns. Decision makers can also add approval settings to each user’s profile, which adds additional protection in maintaining a cohesive brand identity.  

#4 Easy Payment Methods 

Storefront makes paying for and billing your marketing materials much easier. The interface accepts payments from PayPal and major credit/debit cards. It also allows for invoicing and purchase orders for businesses with multiple locations and franchises.  

Storefront takes a lot of the hassle out of maintaining and ordering advertising and marketing materials. With Storefront, you can protect the brand you worked so hard to develop while increasing your efficiency and reducing your marketing costs.  

If you’re interested in utilizing an online management system, we encourage you to give our helpful team at Pel Hughes a call. Pel Hughes is a woman-owned enterprise that serves businesses of all sizes in both private and non-profit sectors. We offer in-house printing and fulfillment as well as graphic design services. Visit our website or call us at (504) 486-8646 to learn more.  

Even in today’s highly digitized world, print is still a necessity. Well-executed print can increase your sales, develop interest in your brand, and reach target customers. If you’re new to print, however, the myriad of services available to you can feel overwhelming. Our team of printing pros can help. Here’s 10 tips to mull over when considering print marketing and advertising

10 Tips for Print Advertising and Marketing

 

#1 Learn About Your Audience

Do you know who your ideal customer is? Have you given much thought to what types of materials your target demographic responds to? Understanding your audience, their preferences, and their consumer habits can help you make wise decisions about how to utilize print advertising. 

#2 Determine What Sets Your Business Apart from the Competition

More than likely, there’s a handful (or more) of businesses offering similar services or products. Before you allocate your marketing and advertising budget toward print, you need to determine what makes your business unique to your competition. Knowing what sets you apart from similar businesses can help identify key points that should be addressed in your marketing and advertising. Perhaps you have lower prices or processes that make your customer experiences superior. Whatever makes your businesses stand out should be a focal point in your print materials. 

#3 Stick to Consistent Branding

Say the logos and colors used on your website differ from direct mail pieces and store signage. These inconsistencies can make it difficult for your business to develop brand recognition. When it comes to print materials, the imagery, font, and color selection should match your digital and in-store branding. Cohesiveness fosters brand recognition and ultimately, brand loyalty among consumers. 

#4 Know that Practicality Matters

As with other areas of life, being practical has its benefits. Whatever funds you allocate to print advertising should be well spent. It’s important to think in terms of “what yields the best results for the least amount of money?” 

#5 Understand Basic Elements of Great Print Execution

You don’t need to become an expert in print advertising but it is important to understand some basic elements of what makes printed materials eye-catching and effective. Important factors to great print execution include clean and crisp design, quality stock, and well-placed images. Working with a graphic designer and a printing professional can do wonders for your business.

#6 Know the Importance of Quality

Sometimes, quality is more important than quantity in the printing world. Low quality printed materials like direct mail and door hangers may end up in the trash with little consideration from potential customers. Eye-catching design, purchase incentives, and quality paper, however, can lead to increased sales. 

#7 Listen to the Experts

It’s impossible to be an expert at everything. When you’re developing print materials, listening to the experts will likely work in your favor. Printing professionals and graphic designers are masters of their craft. They know what works and what doesn’t. Besides, tapping into their expertise reduces your workload. 

#8 Use a Response System 

Print advertising can help grow your business but it’s important to develop a response system to find out what specific campaigns are producing the best results. A simple line of “How did you hear about us?” on your website, a contact form, or when new customers call or visit your business can help you determine what specific initiatives are resonating with your customers. 

#9 Utilize a Call to Action

All print advertising should have a strong call to action. Consumers need to know how to follow-up with you if they are interested in your products or services. Calls to action can include encouraging visits to your business, calls to inquire about your services, or for consumers to visit your website. 

#10 Welcome Creativity

The process to developing great print advertising involves welcoming creativity. Whether you’re conducting a survey to incorporate the perspectives of your employees or collaborating with a graphic designer, leaving room for creativity can help take your advertising to the next level. Welcoming creativity and collaboration can ensure that no stone is left unturned in developing materials that strike a chord with your customers. 

Pel Hughes is a woman-owned enterprise serving businesses in a number of industries. We offer in-house graphic designprinting, and fulfillment. We can also assist with developing omnichannel marketing. Give us a call at (504) 486-8646 to learn more. 

Like countless other businesses, you might be devoting all your advertising and marketing efforts to digital channels. While digital advertising is generally good for business, if you’re relying solely on digital, you might want to look into print advertising. According to a study conducted by Marketing Sherpa, print is considered the most trustworthy form of advertising among 82% of respondents. 

The trick to maximizing the ROI on print advertising is to select the most effective forms of advertising. It’s clear that print news is on the decline so dedicating your advertising budget to newspapers likely won’t yield the best bang for your buck. Here we will break down some of the best ways to utilize print advertising. 

Magazines

While the popularity of newspaper advertising is dwindling, magazine advertising is still considered trustworthy by consumers and effective by seasoned advertising professionals. While you may not be able to afford a two-page spread in Better Homes and Gardens, you could likely afford an advertising spot in a local magazine. In fact, the number of magazines in circulation tailored to locals might surprise you. We recommend contacting regional publishers and trade magazines to inquire about their advertising prices. 

Pel Hughes boasts an in-house graphic design team that can help you develop polished and beautiful print ads. 

Direct Mail

If you’re looking for an effective form of print advertising that won’t break the bank, we recommend researching direct mail. This form of advertising has higher conversion rates than social media and e-mail marketing. Moreover, personalized direct mail is a hit among all age groups. Viewed as a nostalgic and trustworthy form of advertising, a direct mail campaign is a great way to get locals interested in your business—especially when your campaign includes incentives like discounts and promotional codes. 

A great direct mail campaign merges your digital presence with your brick-and-mortar one. We recommend adding your social media handles and website URL to your direct mail’s copy. It’s especially helpful when your promotional codes and discounts are accepted in-person and online. 

Our team of graphic designers and printing pros can help you execute effective and well-received direct mail. We can also help you manage your mailing lists, too. 

Door Hangers

Another cost-effective form of print advertising is launching a door hanger campaign. Door hangers are less likely to be discarded before reading. These simple pieces grab attention because of where they are placed. They’re also cost-effective as postage is not necessary. Door hangers, like direct mail, can easily help connect potential customers with your digital channels by placing website URLs and social media handles in their copy. 

The pros at Pel Hughes can help you target specific neighborhoods and develop custom door hangers in line with your brand’s messaging and imagery. 

Local magazines, direct mail, and door hangers can help you target your ideal customer. From food and retail to service-based businesses, these forms of print advertising are suitable for an array of industries and the nonprofit sector. 

If you are new to print advertising, give Pel Hughes a call at (504) 486-8646. Our woman-owned enterprise works with businesses of all sizes throughout the United States.  

The Digital Age is in full swing, but that doesn’t mean print is obsolete. In fact, print is making a comeback in the form of direct mail, branded materials, and more. Although more people are shopping online than ever before, you can drive traffic to your digital channels with polished print pieces. 

In the last two decades, businesses in every major industry have moved their marketing efforts to digital spaces. While digital marketing is beneficial, there’s still a need for conventional print advertising. Exhaustive market research has shown that companies who utilize both traditional and digital advertising see higher ROIs and conversions than businesses who rely on one form of advertising and marketing. 

The trick with omnichannel marketing is to choose forms of advertising that work. Wasting your money and time on ineffective marketing is simply unwise. When it comes to print, it’s best to stick with the tried-and-true methods of reaching new customers and building brand awareness. The most effective form of traditional print advertising is direct mail

The Effectiveness of Direct Mail

The only method of advertising that surpasses direct mail is e-mail. While e-mail is performing well, enhancing your current marketing initiative with direct mail can drive traffic to your website and increase your sales. Direct mail is seeing a renaissance of its own, too. This form of advertising resonates with all generations—including the coveted millennial demographic. Researchers believe the popularity of direct mail is rooted in nostalgia. After all, we all yearn for simpler times. 

Direct mail is effective because you have less competition. As mail has dwindled in popularity, well-made direct mail could stand out in consumers’ mailboxes. On average, a mailbox sees just under 20 pieces of mail in a week while the average number of e-mails in an inbox surpasses 600 per week. The volume of e-mail coming through our inboxes demonstrates just how steep the competition for one’s attention is. 

What’s more impressive is that direct mail boasts an ROI of 29%, which is significantly higher than paid search and online ads. A recent study that surveyed 600 respondents found that adding direct mail to digital marketing has significantly increased sales among 83% of the survey’s participants. 

How to Tap Into the Power of Direct Mail

If you’re interested in utilizing direct mail, now is a great time to add it to your current marketing repertoire. A word of caution is necessary, however. Poorly-executed direct mail could be a waste of your time and your money. Investing in quality direct mail is the best way to see favorable ROI. Unprofessional copy and typeface along with cheap stock will not leave a positive impression on your target audience. 

Great direct mail looks professional and polished. Your mail should be cohesive with your brand’s image and appeal to consumers. Clean and sleek design with compelling copy on quality paper will help you put your best advertising foot forward. 

Our team of seasoned printing pros and graphic designers at Pel Hughes can help. We work with businesses of all sizes in all major industries. We also utilize the latest printing and database technology to help our clients succeed. 

Give our friendly team a call today at (504) 486-8646  or visit our website to learn more about our services.