Informed Delivery is a popular service provided by the US Postal Service. This service gives residents a heads up on their upcoming mail deliveries via e-mail. When Informed Delivery first launched, upcoming mail was scanned in black and white images. Now, however, USPS gave Informed Delivery (ID) a business-friendly update that you should know about. 

Informed Delivery is More Business-Friendly Than Ever 

 In November of 2021, USPS made it possible for businesses to upload digital versions of their direct mail campaigns. When a resident receives their Informed Delivery e-mail, they can now interact with circulars, postcards, and other direct mail pieces through clickable links and high-resolution photos.  

The interactive nature of ID makes merging brick-and-mortar commerce with digital marketing seamless for the consumer. This update to ID is perfect for providing digital coupons as well as easy-to-follow links to a brand’s social media pages and website. The update allows for embedding links to short videos, which can further enhance your omnichannel marketing efforts. Subscribers can also share their digital mail from businesses to their social media accounts. The most popular social network where ID campaigns are shared is Facebook. Adding high quality content to USPS Informed Delivery can certainly give your omnichannel marketing efforts a major boost. 

ID Facts and Statistics 

The USPS’ Informed Delivery is a wildly popular service. Consider the following facts and statistics: 

  • Informed Delivery reaches about 25% of the US’ population. Over 40 million people have subscribed to this service.  
  • About 68% of ID subscribers open their e-mails from the USPS. This metric is considerably higher than open rates for conventional e-mail marketing.  
  • The most common demographic to utilize ID is older, white females; however, folks from all walks of life subscribe to this service.  
  • The primary household member is most likely to subscribe to ID.  
  • Around 86% of subscribers report that they are happy with their service.  

If you’re new to the world of direct mail, it is important to enlist the help of seasoned professionals. A polished campaign with stellar graphic design, pithy copy, and a tangible offer to incentivize consumers goes a long way. When you blend digital advertising with direct mail, you can see fantastic results. Adding digital copies of your campaigns to Informed Delivery may be a wise investment in the growth of your brand.  

Our team at Pel Hughes creates eye-catching direct mail that resonates with consumers across numerous demographics. We also offer database services, campaign automation, and graphic design. Give our friendly experts a call at (504) 486-8646 to request a quote.  

While Every Door Direct Mail (EDDM) offers some benefits to business owners, there are some EDDM myths every entrepreneur should be aware of. EDDM can be advantageous to small businesses embarking on their first direct mail campaign but if you’re trying to get the most bang for your buck, we recommend working with the experts at Pel Hughes. We offer full-service direct mail solutions including database management, campaign automation, graphic design, and in-house printing and fulfillment. Our team can help you develop stellar mailing lists from national consumer databases. 

EDDM Myths Dispelled

If you’re interested in developing an effective direct mail campaign, it is important to consider these EDDM myths before you fork over hard-earned money toward a USPS-generated campaign.

Myth #1: EDDM Data is High Quality 

When it comes to direct mail marketing, not all leads are created equal. Unfortunately, up to ten percent of EDDM addresses may be vacant residences and do-not-mails. While many recipients are up-to-date, the number of inactive mailings is concerning for businesses looking to expand their customer base. 

One solution to lower-quality mailing lists is to work with Pel Hughes. We have access to up-to-date national consumer databases that reach hundreds of millions of households. 

Myth #2: EDDM Campaigns are Customizable 

The EDDM program doesn’t allow for removals. Instead, direct mail campaigns are mailed to every residential address in a zip code—even if it is vacant. Working with a printing company that offers access to a number of options that increase the quality of your mailings. For instance, the sophisticated technology we use for database management allows for removals, duplicate elimination, and address resolution. This makes it possible to tailor your campaigns to your target demographic. 

Myth #3: EDDM Has Great Response Rates 

While EDDM can generate new business, the program’s response rates are lower than you might think. Typically, our customers see higher response rates when working with our team. We have access to advanced technology and consumer databases that provide higher quality mailings. For instance, our technology can help you replicate mailings tailored to the demographics made up by your best customers to increase responsiveness.

Every Door Direct Mail isn’t all bad. There are some benefits in specific situations where these campaigns can be cost-effective and useful. That being said, there are ways to increase the quality of your print campaigns by working with professional print advertisers. If you have questions about your direct mail options, we invite you to give our seasoned experts a call (504) 486-8646

In the past, corporate gift boxes were typically associated with the holiday season. Now, however, businesses are utilizing corporate gift boxes in clever ways to stand apart from their competition. These gift boxes can help foster morale within an enterprise as well as solicit potential clients. Our team of experts at Pel Hughes can help you develop eye-catching corporate gift boxes as well as the contents inside them with our expansive offerings of well-liked promotional products

Following are three clever ways your enterprise can leverage corporate gift box campaigns to your advantage. 

#1 Gain a Competitive Edge with Branded Corporate Gift Boxes

Sending out mailers to prospective clients is a common practice in a variety of industries. Typically, these mailers are postcards, circulars, or catalogues. Those engaged in B2B know that potential clients can receive dozens of mailers (or more) in a short time frame. Many times, these mailers end up in the recycle bin without having a second glance. Corporate gift boxes, however, are far more likely to be opened and considered. Compared to flat mailers, a corporate gift box and its contents convey a superior level of thoughtfulness that can convert prospects into satisfied long-term clients. 

#2 Foster Loyalty with Your Clients

Your existing clients are great candidates for corporate gift box campaigns. These campaigns can be sent out as end-of-year gifts or on a client’s onboarding anniversary. It’s common knowledge that retaining clients is cheaper than soliciting new business. Keeping your existing clients happy with excellent service and tokens of appreciation can go a long way in fostering a strong sense of loyalty and respect.

#3 Boost Morale with Employees

Corporate gift boxes are a great way to welcome new employees and celebrate milestones like work anniversaries, completion of team projects, and exceeding department goals. Gift boxes can contain more than just useful goodies like pens and mousepads, they can also house important resources and information for your valued employees—particularly those that are new to your organization. 

Corporate Gift Box Design

Designing an on-brand, professional gift box is a breeze with Pel Hughes. Our team of printing pros and graphic designers can help you select the perfect combination of colors, fonts, and other design elements to ensure that your gift box campaign looks enticing and sleek to your recipients while maintaining a cohesive brand image. 

Promotional Products from Pel Hughes

Our team can assist you with selecting the products housed in your corporate gift box. We offer an array of branded promotional products that can make a lasting impression on your clients and your employees. From pens and notepads to tablet cases and reusable water bottles, you can curate your gift boxes to suits the tastes and needs of your recipients. If you’d like to see our promotional offerings, visit our website at www.pelpromo.com

Pel Hughes offers an impressive line-up of services to help your business thrive. From print advertising like direct mail to campaign automation, database management, and graphic design, our team can help you develop cross media marketing campaigns that promote your brand and your services to your target demographics. For more information about our offerings, visit our website or call (504) 486-8646 to speak with a helpful member of our staff. 

Did you know that over 11 million households in the United States scan QR codes at least once a year? Now that most smartphones have built-in technology to read QR codes, more businesses are implementing these codes into their marketing strategy—particularly if a business engages in omnichannel marketing. A QR code is a great method to merge in-person advertising with digital marketing. Following are five ways you can capitalize on marketing with QR codes. 

#1 Include QR Codes on Your Direct Mail

Direct mail—whether it’s a promotional offer or a postcard announcing a grand opening—is a great place to implement QR code marketing. Placing a QR code in the corner of a mailed piece is great for driving traffic to your website or your social media channels. Driving consumers to your digital properties helps establish brand recognition and promotes frequent engagement with your client base. 

#2 Use QR Codes to Promote a Sale or Coupon

Placing a QR code on signage in your store, on your website, and on social media posts with links to promotional sales and coupons can help you boost sales and move inventory. Deals with buy-one-get-one offers are wonderful ways to unload stagnant inventory, too. 

Pro Tip: Offer promotions, coupons, and discounts after a consumer has filled out a contact form that includes their e-mail. This can help you build up your database for future marketing campaigns. 

#3 Generate a QR Code to Make a Restaurant Menu

QR codes can route customers to digital menus. This is especially beneficial for those phoning in orders for take-out or delivery or for those ordering from food trucks. Many restaurants have adopted QR codes for their menus because it is contactless. Living through a pandemic has made people hypervigilant of what they make contact with and justifiably so. 

#4 Add QR Codes to Packaging to Encourage Repeat Purchases

If you run a business that sells consumer goods, particularly items that involve repeat purchases like skincare creams or vitamins, you could benefit from having QR codes printed on packaging. These custom QR codes can encourage repeat purchases by generating the same product and quantity into a digital shopping cart. This practice makes it easy for your customers to order the same thing on a residual basis with very little effort. 

#5 Use QR Codes to Encourage App Downloads

QR codes can generate more than links to social media and websites. They can be used to route consumers or clients directly to the iTunes or Google Play store where your business’ app can be downloaded. Marketing with QR codes in this way is especially beneficial for service-based businesses or those in the retail industry. 

Marketing with QR codes doesn’t have to be complicated. In fact, it’s best to implement QR codes in instances where this technology makes your clients’ or customers’ lives easier. 

Pel Hughes is a woman-owned enterprise that offers full-service printing to business throughout the US. We provide support for database management, campaign automation, direct mail, and graphic design. Fill out our contact form on our website or call (504) 486-8646 to request a quote. 

In the wake of COVID-19, the restaurant industry has faced tremendous hardship. From long-term slumps in sales to the dangers presented by serving the public during a pandemic, it’s safe to say that the restaurant industry has endured a tough couple of years. Data backs this up, too. In 2020, restaurants saw a $240 billion increase in sales. Some restaurants have found a way around this by stepping up their advertising game or by changing their business model to accommodate take-out diners with delivery service or curbside pickup. One popular chain, Panda Express, turned a sales slump into a boost in revenue by deploying effective direct mail campaigns. Turns out that restaurants—from small family operations to national chains—can benefit from print advertising, particularly a direct mail campaign.

Following are some helpful tips for tapping into the power of direct mail for your restaurant. 

Mailing Postcards and Menus Reminds Your Community to Patronize Your Business

In many communities across the US, the number of restaurants and cafes can be overwhelming to the consumer. Sometimes, slumps in sales occur simply because there is a lot of competition. Since dining choices abound, it’s worthwhile to remind your community that you’re still offering delicious food. Mailing postcards and menus throughout your community can easily give you a leg up on your competition. 

Pro-Tip: Offer one-time coupons or discounts for certain items like appetizers on postcards or menus to entice people to pay your business a visit. 

Utilize Deals and Promotions to Get Folks in the Door

Two-for-one deals, coupons, and discounts are hard to pass up. If you’re seeing a decline in sales or want to boost patronage during certain periods like “Happy Hour” or weekend brunches, offering discounts and incentives for these hours can help boost your bottom line. 

Pro Tip: Send out coupons and discounts with specific codes that denote their source. For instance, the codes used on direct mail should differ from discounts offered on social media or in e-mail blasts. This will help you determine where the interest in your business is coming from and which forms of advertising are most effective. 

Highlight New Menu Items to Spark Interest 

Potential customers and established patrons alike may be more inclined to pay your bistro a visit if you change up your menu from time-to-time or if you incorporate seasonal items into your repertoire. Using a direct mail campaign to announce new additions to your menu can help encourage locals to dine at your business.

Pro Tip: Be sure to include enticing, professional photos of new menu items on your direct mail. Descriptions of items isn’t enough to induce cravings. Photos can help spurn customers into action. 

Use a Direct Mail Campaign to Enhance Your Social Media Marketing

A direct mail campaign can help merge real life with digital life. Offering incentives to follow your business on social media can help direct traffic to platforms like Instagram and Facebook. The more users’ social feeds you show up in, the more likely they are to think of your business the next time they brunch with friends or celebrate a milestone with family. 

Pro Tip: Use direct mail to offer a one-time discount if recipients sign up to receive offers via e-mail. Simply direct users to a sign-up form with a short URL where they will receive their discount code or coupon after entering their name, e-mail, phone number, and address. Adding customers to your e-mail marketing database can help maintain healthy sales and interest in your business. 

The team at Pel Hughes are experts in direct mail. We work with businesses and organizations throughout the US. In addition to world-class printing service, we offer graphic design, database management, and campaign automation. If you’re interested in developing an effective direct mail campaign, call our friendly staff at (504) 486-8646

Developing a persuasive and effective direct mail campaign is an involved process. Not only should your design, font, and graphics look enticing, your copy should spurn action and reflect the value your business has to offer. Truth be told, your direct mail campaigns may require numerous revisions but the end result is worth it. Copywriting is an artform and there’s a multitude of ways you can help engage your potential customers. Whenever possible, it’s always a good idea to work with a professional writer to ensure that your copy is free of errors and awkward phrasing. Having error-free copy isn’t enough, though. Your copy should generate consumer interest and action. Following are insider copywriting tips that can help you convert direct mail recipients into your customers.

3 Easy-to-Implement Copywriting Tips for Direct Mail

#1 Focus on Benefits Instead of Features

It might seem like drafting copy detailing the features of your product or service is a great way to reach potential customers. While the features of your offerings are certainly important, it’s often easier to win over potential customers when you develop copy that is benefits-forward. 

Let’s say you own a power washing company. You may be tempted to lead with the features of the state-of-the-art equipment you use. While these features may really resonate with you because you are an industry insider, these features may not pique consumer interest from folks outside of your industry. Leading with the benefits your services provide, however, can resonate with almost anyone reading your direct mail. Your copy should reflect how power washing can improve the appearance of many exterior surfaces, including sidewalks, driveways, decks, and exterior siding. Pepper in some striking before and after photos to accompany your copy and you could have your phone ringing off the hook with inquiries. 

#2 Address Common Objections

Before you send out a direct mail campaign, it’s a good idea to make a list of common objections you hear when trying to sell your product or service. Objections such as “I don’t have enough money for this service” or “I tried a similar product and it didn’t work for me” can be addressed in your copy. One trick marketers use is to break down costs into smaller increments. For instance, a supplement may cost $60 a month, which may turn people away if they know there is a comparable product for a lesser price. Your copy, however, could break down this cost into a more palatable number by stating “Improve your energy levels for just $2 a day”. Anticipating objections and addressing them with facts goes a long way with hesitant consumers.

#3 Identify and Acknowledge Your Potential Customer’s Frustrations

Your product or service could enhance a person’s life by eliminating or reducing some type of stress. A house cleaning company, for example, would want to lead with copy that acknowledges how time-consuming and laborious it can be to maintain a clean and orderly home. Identifying your customer’s frustrations is a powerful tool. Following up with something like “Imagine what it feels like to come home to an immaculate house after a long day at work” provides a tangible and enticing solution to their problem. 

Deploying a compelling direct mail campaign is a daunting task. Fortunately, these copywriting tips can help you get started. If you are feeling overwhelmed, reach out to the experts at Pel Hughes. We offer in-house printing and fulfillment, graphic designcampaign automation, and world-class client service. Call our friendly team today at (504) 486-8646 to request a quote. 

Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the notion that direct mail is still a powerhouse when it comes to driving sales, bear in mind that not all direct mail is created equal. One way you can make your direct mail more effective is to utilize variable data printing.  

What is variable data printing, exactly? 

Variable data printing is a method of digital printing that allows for interchangeable text without interrupting the printing process. This technology even makes it possible to utilize different graphics from piece to piece. 

 Variable data printing (VDP) technology is what makes personalizing direct mail a reality. In fact, you have probably had pieces delivered to you that utilized this VDP. With VDP, you can personalize pieces to address recipients by name on envelopes and on the salutations of letters.  

What are the benefits of variable data printing? 

One way that VDP is advantageous for your direct mail campaigns is the fact that they tend to see higher response rates. Conventional direct mail that doesn’t utilize VDP typically sees a 1% response rate. Adding VDP to the mix could easily double your response rate.  

Not only could using VDP double your response rate, it could save you money by making it possible to deploy smaller campaigns. If you know your response rate will be higher, you could downsize your campaign and still see a higher ROI. The cost savings of a smaller response rate could translate to you having the budget to use high quality graphics and paper. Investing in the quality of your direct mail can help you target niche markets such as consumers who prefer luxury products or eco-conscious buyers.  

Who benefits from VDP? 

VDP could benefit any brand but certain types of brands may find more value by implementing variable data printing. For example, brands selling niche products or catering to a specific consumer group tend to see great results with VDP. Companies selling services or products with high margins typically see better results with direct mail than businesses like restaurants or dry cleaners. This technology also helps enterprises attract new customers by boosting brand awareness.  

The best way to determine which form(s) of marketing and advertising are right for you is to devote time to research and speak with printing professionals about your budget, goals, and needs.  

Our team at Pel Hughes is happy to help you navigate your print marketing options. Our family-owned printing company serves businesses and non-profits of all sizes throughout the United States. We provide in-house graphic designworld class printing technologydatabase management, and campaign automation to help you boost your sales and develop a brand with staying power.  

Give our team of experts a call at (504) 486-8646 to request a quote.  

Businesses of all sizes have to operate under strict budgets and many times, it can be difficult to discern where to allocate your marketing funds. While some might wince at print advertising because we live in a world dominated by digital marketing, there are compelling reasons to invest in direct mail 

Following are five reasons you should consider developing a great direct mail campaign with Pel Hughes 

#1 People Enjoy Checking the Mail 

Most people actually enjoy a trip to the mailbox—particularly now more than ever because folks rely on the mail to receive consumer goods in the wake of the COVID-19 pandemic. According to the USPS, even young people enjoy opening mail. A survey found that 88% of millennials (who command over $600 billion in purchasing power) respond favorably to advertising via mail.  

#2 People are Overloaded with Digital Advertising 

People are inundated with digital advertising every day. From their e-mail inboxes to ads on search engines and social media, a daily stream of digital advertising is wearing down consumers of all ages. Fortunately, people don’t have the same reaction to direct mail. These ad campaigns are seen as trustworthy by all demographics. Utilizing great promotional offers like buy-one-get-one-free deals or discount codes can help your campaign have a warm reception from your recipients.  

#3 Direct Mail Boosts Brand Recognition 

Circulating branded materials to your community helps consumers develop brand recognition with your products and services. When your mail is designed with well-placed graphics and great copy along with your logo, you can help raise awareness for your products and services. Brand recognition is a key component to outperforming your competition.  

#4 Direct Mail Receives Higher Response Rates than Digital  

Did you know that the ROI on direct mail is higher than digital advertising? It’s true. According to the Small Business Administration, homeowners make five times more purchases with mail than they do with digital advertising.  

Moreover, mail advertising is more likely to be opened and considered when compared to sponsored posts, digital ads, and e-mail marketing. In fact, more people are utilizing ad blockers and spam blockers than ever before.  

#5 Direct Mail Can Boost Digital Marketing Efforts 

Direct mail doesn’t have to compete with digital marketing. Many businesses use omnichannel marketing where direct mail actually drives consumers to your digital presence. You can use mailings to incentivize people to follow you on social media and visit your website by offering deals and discounts that are exclusively used online.  

How Pel Hughes Can Help 

Our team of printing pros and graphic designers can help you develop effective direct mail campaigns tailor made to your brand’s message. We help businesses, non-profits, and community organizations deploy direct mail that resonates with consumers.  

Pel Hughes is a family-owned enterprise that offers the latest in campaign automation and managementprinting technology, and in-house fulfillment with a focus on delivering world-class client service.  

Fill out our convenient form online or call our office at (504) 486-8646 to request a quote.  

If you follow our blog, you’ve likely learned about how powerful direct mail is at reaching consumers and developing brand recognition. Two of the most popular forms of direct mail are postcards and letters. Each offers unique advantages. Our team at Pel Hughes can help you determine which direct mail method is right for your needs.  

Benefits of Postcards 

Postcards make for compelling pieces of direct mail. This popular option is great for reaching customers when you have a grand opening, are running a promotional sale, or when you’d like to incentivize potential customers with a discount code to make a purchase.  

Affordable 

Postcards are more affordable than letters. Each piece will cost a few cents less to mail than a letter. This is because envelopes aren’t necessary so postcards weigh less than letters. When you’re running a direct mail campaign with thousands of recipients, a few cents of savings on each piece does add up.  

Eye-Catching  

Postcards can be heavily customized to your brand. You can add graphics, print embellishments like spot UV and raised varnish as well as pictures of products. Copy is limited on a postcard so maximizing the space you do have with great design is important for producing compelling direct mail.  

Open Rate is Higher than Pieces in Envelopes 

Since postcards are delivered without an envelope, the chances of your recipient taking a glance at your piece is much higher. It helps, too that postcards are brief and to the point. Well-designed postcards with a wow factor can help draw attention to your brand with little effort from the consumer.  

Tips for Great Postcards 

  • Great Design: Postcards have limited space. Poor use of graphics and bad font choices can turn away potential customers. Soliciting the help of an experienced graphic designer can ensure that your postcard commands the attention it deserves.  

 

  • A Strong Call to Action (CTA): Every postcard should have a strong call to action. A CTA should entice customers to your store with a generous sale or direct them to your website. Your recipients should understand exactly what it is you want them to do.  

 

  • Your Contact Information: Your contact information, website, and social media handles (if applicable) should be easy to find on your postcard. An effective postcard makes it easy for your customers to find you when they’re ready to do business with your brand.  

 Benefits of Letters 

Letters are a little different from postcard. They are sent in envelopes and make for great tools for non-profits and community organizations.   

More Room for Copy 

Letters provide a lot more space for copy than a postcard. Great storytelling can help you signal boost a fundraising need, announce a political initiative, or invite people to a community event. Letters are also beneficial to companies in the financial planning and insurance industries. A letter gives an organization or company more room to provide specific information or captivate readers with great storytelling.  

Personalized Messaging 

Letters are easy to personalize. Variable data printing, for example, can personalize the addressee’s name and/or thank addressees for their patronage or donations in the past. As our life becomes increasingly digital, personalized mail can resonate with consumers of all demographics.  

Great for Fundraising Efforts 

Non-profits, political action committees, and charitable organizations can benefit from mailing letters. The space provided makes it possible to convey important messages and details to solicit action from your recipients. A personalized letter, for example, could detail exactly how fundraising will be spent or even tell the story of a person in need. 

Tips for Effective Letters 

  • Compelling Copy: Great letters must have well-written copy. Grammatical errors and spelling mistakes will send an unprofessional message. Engaging copy is a must, too. Boring prose—even if it polished—won’t spurn action from your recipients. Soliciting the help of a marketing firm or a copywriter can help ensure that your letter resonates with your audience.  

 

  • Personalized Touches: Personalizing your letter with your recipients’ names can go a long way. Using variable data printing to close your letter with a real signature helps, too.  

Pel Hughes is one of the nation’s leading printing companies. We help non-profits and businesses develop beautiful direct mail that resonates with consumers. Our family-owned enterprise offers in-house graphic designers in addition to utilizing the latest printing techniques and technology. Call us today at (504) 486-8646 to speak with a helpful member of our team.  

 

Proprietary technology is making it easier to merge digital marketing with print. These advancements have made it possible to generate personalized direct mail within hours of a potential customer’s visit to your website, too. This type of marketing, known as direct mail retargeting, is one of the hottest trends emerging in 2021.

Businesses of all kinds are already utilizing direct mail retargeting. In fact, giants like Wells Fargo, Ashley HomeStore, GEICO, and Talbots have been implementing direct mail retargeting into their marketing initiatives. The good news is that these companies’ direct mail retargeting is fully compliant with privacy laws, too. 

If the concept of direct mail retargeting is new to you, our team at Pel Hughes has compiled some helpful information to help you determine if this type of marketing is something you should pursue. 

Direct Mail Retargeting: The Basics

You might already be utilizing retargeting through e-mail. Many businesses send personalized e-mails if a shopper abandons a purchase after placing goods in their digital shopping cart. Direct mail takes this principle a step further by sending personalized print materials to a shopper’s home. 

Personalized direct mail can be generated in a matter of hours after a potential customer places items in their cart but does not follow through on their purchase. This mail can include incentives like discounts or promotional codes to encourage a sale as well. 

The Case for Direct Mail

While many businesses are digitally-forward with their marketing, there is still a real need to engage in print from time-to-time. Print, particularly direct mail, offers high conversion rates and resonates well with customers across many demographics. 

To illustrate the effectiveness of print advertising, it’s important for business owners and decision makers to know that direct mail is the leading martech stack offering high YOY growth. The second martech stack is data, which is something that is necessary to produce an effective direct mail retargeting campaign. Direct mail when coupled with reliable data can lead to increased conversions, brand recognition, and customer loyalty. 

Direct mail alone sees higher ROI than e-mail marketing and social media advertising. It helps legitimize your business, too by giving your brand a real-life presence in a potential customer’s mailbox. 

If direct mail seems passé, consider the following statistics:

  • Over 50% of consumers feel that direct mail is a trustworthy method of advertising
  • More than 80% of direct mail is opened while about 30% of e-mail advertising is opened
  • Direct mail’s ROI hovers between 18% and 20% while social media and e-mail marketing sees an ROI between 1% and 3%

Direct mail is powerful—especially when it is properly executed. A good piece of direct mail has compelling copy, crisp design, and quality stock. If you need help harnessing the power of a direct mail, give the experts at Pel Hughes a call at (504) 486-8646. We provide in-house printing and graphic design. We also offer database management to help you keep track of your customers and new leads.