Businesses of all sizes have to operate under strict budgets and many times, it can be difficult to discern where to allocate your marketing funds. While some might wince at print advertising because we live in a world dominated by digital marketing, there are compelling reasons to invest in direct mail 

Following are five reasons you should consider developing a great direct mail campaign with Pel Hughes 

#1 People Enjoy Checking the Mail 

Most people actually enjoy a trip to the mailbox—particularly now more than ever because folks rely on the mail to receive consumer goods in the wake of the COVID-19 pandemic. According to the USPS, even young people enjoy opening mail. A survey found that 88% of millennials (who command over $600 billion in purchasing power) respond favorably to advertising via mail.  

#2 People are Overloaded with Digital Advertising 

People are inundated with digital advertising every day. From their e-mail inboxes to ads on search engines and social media, a daily stream of digital advertising is wearing down consumers of all ages. Fortunately, people don’t have the same reaction to direct mail. These ad campaigns are seen as trustworthy by all demographics. Utilizing great promotional offers like buy-one-get-one-free deals or discount codes can help your campaign have a warm reception from your recipients.  

#3 Direct Mail Boosts Brand Recognition 

Circulating branded materials to your community helps consumers develop brand recognition with your products and services. When your mail is designed with well-placed graphics and great copy along with your logo, you can help raise awareness for your products and services. Brand recognition is a key component to outperforming your competition.  

#4 Direct Mail Receives Higher Response Rates than Digital  

Did you know that the ROI on direct mail is higher than digital advertising? It’s true. According to the Small Business Administration, homeowners make five times more purchases with mail than they do with digital advertising.  

Moreover, mail advertising is more likely to be opened and considered when compared to sponsored posts, digital ads, and e-mail marketing. In fact, more people are utilizing ad blockers and spam blockers than ever before.  

#5 Direct Mail Can Boost Digital Marketing Efforts 

Direct mail doesn’t have to compete with digital marketing. Many businesses use omnichannel marketing where direct mail actually drives consumers to your digital presence. You can use mailings to incentivize people to follow you on social media and visit your website by offering deals and discounts that are exclusively used online.  

How Pel Hughes Can Help 

Our team of printing pros and graphic designers can help you develop effective direct mail campaigns tailor made to your brand’s message. We help businesses, non-profits, and community organizations deploy direct mail that resonates with consumers.  

Pel Hughes is a family-owned enterprise that offers the latest in campaign automation and managementprinting technology, and in-house fulfillment with a focus on delivering world-class client service.  

Fill out our convenient form online or call our office at (504) 486-8646 to request a quote.  

If you follow our blog, you’ve likely learned about how powerful direct mail is at reaching consumers and developing brand recognition. Two of the most popular forms of direct mail are postcards and letters. Each offers unique advantages. Our team at Pel Hughes can help you determine which direct mail method is right for your needs.  

Benefits of Postcards 

Postcards make for compelling pieces of direct mail. This popular option is great for reaching customers when you have a grand opening, are running a promotional sale, or when you’d like to incentivize potential customers with a discount code to make a purchase.  

Affordable 

Postcards are more affordable than letters. Each piece will cost a few cents less to mail than a letter. This is because envelopes aren’t necessary so postcards weigh less than letters. When you’re running a direct mail campaign with thousands of recipients, a few cents of savings on each piece does add up.  

Eye-Catching  

Postcards can be heavily customized to your brand. You can add graphics, print embellishments like spot UV and raised varnish as well as pictures of products. Copy is limited on a postcard so maximizing the space you do have with great design is important for producing compelling direct mail.  

Open Rate is Higher than Pieces in Envelopes 

Since postcards are delivered without an envelope, the chances of your recipient taking a glance at your piece is much higher. It helps, too that postcards are brief and to the point. Well-designed postcards with a wow factor can help draw attention to your brand with little effort from the consumer.  

Tips for Great Postcards 

  • Great Design: Postcards have limited space. Poor use of graphics and bad font choices can turn away potential customers. Soliciting the help of an experienced graphic designer can ensure that your postcard commands the attention it deserves.  

 

  • A Strong Call to Action (CTA): Every postcard should have a strong call to action. A CTA should entice customers to your store with a generous sale or direct them to your website. Your recipients should understand exactly what it is you want them to do.  

 

  • Your Contact Information: Your contact information, website, and social media handles (if applicable) should be easy to find on your postcard. An effective postcard makes it easy for your customers to find you when they’re ready to do business with your brand.  

 Benefits of Letters 

Letters are a little different from postcard. They are sent in envelopes and make for great tools for non-profits and community organizations.   

More Room for Copy 

Letters provide a lot more space for copy than a postcard. Great storytelling can help you signal boost a fundraising need, announce a political initiative, or invite people to a community event. Letters are also beneficial to companies in the financial planning and insurance industries. A letter gives an organization or company more room to provide specific information or captivate readers with great storytelling.  

Personalized Messaging 

Letters are easy to personalize. Variable data printing, for example, can personalize the addressee’s name and/or thank addressees for their patronage or donations in the past. As our life becomes increasingly digital, personalized mail can resonate with consumers of all demographics.  

Great for Fundraising Efforts 

Non-profits, political action committees, and charitable organizations can benefit from mailing letters. The space provided makes it possible to convey important messages and details to solicit action from your recipients. A personalized letter, for example, could detail exactly how fundraising will be spent or even tell the story of a person in need. 

Tips for Effective Letters 

  • Compelling Copy: Great letters must have well-written copy. Grammatical errors and spelling mistakes will send an unprofessional message. Engaging copy is a must, too. Boring prose—even if it polished—won’t spurn action from your recipients. Soliciting the help of a marketing firm or a copywriter can help ensure that your letter resonates with your audience.  

 

  • Personalized Touches: Personalizing your letter with your recipients’ names can go a long way. Using variable data printing to close your letter with a real signature helps, too.  

Pel Hughes is one of the nation’s leading printing companies. We help non-profits and businesses develop beautiful direct mail that resonates with consumers. Our family-owned enterprise offers in-house graphic designers in addition to utilizing the latest printing techniques and technology. Call us today at (504) 486-8646 to speak with a helpful member of our team.  

 

Proprietary technology is making it easier to merge digital marketing with print. These advancements have made it possible to generate personalized direct mail within hours of a potential customer’s visit to your website, too. This type of marketing, known as direct mail retargeting, is one of the hottest trends emerging in 2021.

Businesses of all kinds are already utilizing direct mail retargeting. In fact, giants like Wells Fargo, Ashley HomeStore, GEICO, and Talbots have been implementing direct mail retargeting into their marketing initiatives. The good news is that these companies’ direct mail retargeting is fully compliant with privacy laws, too. 

If the concept of direct mail retargeting is new to you, our team at Pel Hughes has compiled some helpful information to help you determine if this type of marketing is something you should pursue. 

Direct Mail Retargeting: The Basics

You might already be utilizing retargeting through e-mail. Many businesses send personalized e-mails if a shopper abandons a purchase after placing goods in their digital shopping cart. Direct mail takes this principle a step further by sending personalized print materials to a shopper’s home. 

Personalized direct mail can be generated in a matter of hours after a potential customer places items in their cart but does not follow through on their purchase. This mail can include incentives like discounts or promotional codes to encourage a sale as well. 

The Case for Direct Mail

While many businesses are digitally-forward with their marketing, there is still a real need to engage in print from time-to-time. Print, particularly direct mail, offers high conversion rates and resonates well with customers across many demographics. 

To illustrate the effectiveness of print advertising, it’s important for business owners and decision makers to know that direct mail is the leading martech stack offering high YOY growth. The second martech stack is data, which is something that is necessary to produce an effective direct mail retargeting campaign. Direct mail when coupled with reliable data can lead to increased conversions, brand recognition, and customer loyalty. 

Direct mail alone sees higher ROI than e-mail marketing and social media advertising. It helps legitimize your business, too by giving your brand a real-life presence in a potential customer’s mailbox. 

If direct mail seems passé, consider the following statistics:

  • Over 50% of consumers feel that direct mail is a trustworthy method of advertising
  • More than 80% of direct mail is opened while about 30% of e-mail advertising is opened
  • Direct mail’s ROI hovers between 18% and 20% while social media and e-mail marketing sees an ROI between 1% and 3%

Direct mail is powerful—especially when it is properly executed. A good piece of direct mail has compelling copy, crisp design, and quality stock. If you need help harnessing the power of a direct mail, give the experts at Pel Hughes a call at (504) 486-8646. We provide in-house printing and graphic design. We also offer database management to help you keep track of your customers and new leads. 

Many people underestimate the power of direct mail. It turns out this advertising method is not as obsolete as people may think. Even the world’s largest digital advertiser, Google, utilizes direct Mail. 

Google is a Goliath— most of us use a handful of its branches, including YouTube, Gmail, Google Docs, Google Drive, and Google Maps. With abundant ways to advertise to us digitally, it might seem peculiar that Google still relies on direct mail. Utilizing direct mail is not a mistake, seeing as this powerful form of advertising is still relevant today—even in a world that is increasingly digital.

Direct mail is still relevant in 2021 and for good reason. Here we will break down why this advertising powerhouse continues to bring results. 

Direct Mail is Safe and Nostalgic

As the Digital Age transforms our daily lives, many people long for remnants of the past. Direct mail, for many generations—including millennials—fosters a feeling of nostalgia. Many industries are capitalizing on nostalgia. Hollywood, for example, has produced numerous reboots of classic movies and television shows. Nostalgia is a powerful emotion to harness as it evokes feelings of trust, comfort, and familiarity. 

Direct mail can feel safer, too. The threat of hackers and phishing scams that proliferate our emails and social media weighs on our minds whenever we make a purchase or supply identifying information online. When it comes to taking action, folks often feel more comfortable contacting a company after seeing a piece of direct mail than they would from a digital advertisement or an e-mail. 

Direct Mail Enhances Digital Marketing

When executed properly, direct mail can drive traffic to a company’s digital platforms and its website. An effective piece of direct mail will have QR codes, website URLs, and social media handles to make it easy for your potential customers to contact you. Incentives such as giveaways for following you on social media or promotional discount codes can push traffic to your digital spaces. 

Direct Mail is Tangible

When you send a piece of direct mail, you are engaging with consumers in a more concrete, tangible way. Holding and reading a piece of direct mail establishes a connection between your potential customer and your brand. 

Well-made direct mail can leave a lasting impression on consumers. Executing great direct mail campaigns involves attention to detail, investment in great design, and good paper selection. 

Direct Mail Commands Attention

When a person receives a piece of direct mail, they have to take action. Sure, some might immediately discard it but many others will read it. Direct mail can’t be ignored with a pop-up blocker. 

What Makes a Great Direct Mail Campaign

Well-made direct mail delivers results. This is one instance where you will want to “go big or go home.” Poorly-executed direct mail campaigns can be a waste of your time and leave a negative impression on your customers. 

Following are some elements to developing effective direct mail:

  • Good paper selection. The paper you choose should have some weight to it. 
  • Clear copy is a must. Too many words and illegible fonts will not inspire consumers to take action. 
  • Professional layout. Consulting a professional can do wonders for the quality of your direct mail. We strongly recommend talking with one of our in-house graphic designers to help you develop an eye-catching direct mail piece that commands attention and recognition. 

Pel-Hughes is a woman-owned enterprise that serves businesses and charitable organizations in diverse niches. Our in-house printing allows you to single-source all your print and fulfillment needs. If you need help developing an effective direct mail campaign, give our team a call at (504) 486-8646 or request a quote by filling out this form

Despite a raging pandemic and a host of other economic woes, businesses throughout the United States are welcoming the Holiday Season with open arms. Holiday spending can help put a lot of enterprises’ ledgers back in the black. Direct mail is a great way to entice potential customers, especially those who are staying indoors to avoid COVID-19. A compelling piece of direct mail could help them plan their holiday shopping—especially if they want to avoid crowds in brick and mortar stores.  

Our team at Pel Hughes are experts at crafting direct mail that increases sales and builds awareness for your brand. Here’s a rundown of some of our holiday tips and tricks to help you develop a Holiday Season game plan.  

Showcase Holiday Promotions 

The festive atmosphere and generous nature of the Holiday Season is the peak time for direct mail campaigns. If you want to make sure your direct mailer stands out among a sea of holiday mail pieces, then make sure you utilize highly unique holiday promotions and offers.  

Offering unique promotional products instead of products that can be found in every retail store can be a way to entice shoppers. Send these unique promotional offers out to a very specific target audience in order to increase your chances of success with your direct mail holiday campaign.  

Offer Special Discounts or Incentives 

Another aspect to attracting customers is to slash the price of a few big-ticket items while also showcasing other well-liked products. If you’re lucky, the big-ticket items will attract them to your store or website where they will likely find other products they want to buy, too. Buy one, get one free (BOGO) or any other similar promotions that involve purchasing multiples of a product are a great way to incentivize your buyers and make a dent in your inventory.  

Incorporate QR Codes  

With the fallout of the pandemic upon us, QR codes could be a proverbial Godsend. While some shoppers will put on a brave face (and a mask), many of them will prefer to err on the side of caution and shop from the safety of their homes. Smartphone scannable codes make it easy for your buyers to go from viewing direct mail to shopping online.  

Invite Readers to Follow Your Business on Social Media 

Your direct mail should always encourage your customers to follow you on social media. Tiny thumbnails for your Instagram, Facebook, and Twitter with your social media handle can make the process much easier. Directing potential customers to social media helps increase their exposure to your brand and get a sense of what makes your enterprise a worthwhile place to spend their money.  

While digital marketing is a powerhouse for developing brand awareness and driving sales, direct mail should not be overlooked. Well-executed direct mail campaigns are one of the most effective methods for expanding your customer base.  

If you need help developing a great direct mail campaign or managing a direct mail database, give the Pel Hughes team a call at (504) 486-8646. From graphic design to in-house printing, our team will help your business thrive every step of the way.

While many businesses are embracing digital marketing to take their companies to the next level, there is one form of print that still matters: direct mail campaigns. Direct mail can include a wide range of pieces including coupons, circulars, catalogues, and promotional offers. The good news is that direct mail resonates with consumers of diverse demographics and age groups. It also helps increase sales and develop brand awareness within the specific communities that pieces are mailed.  

Direct Mail Statistics and Facts 

The effectiveness of direct mail might surprise you. In one study, the “The Bias of Action”, reviewed response rates to various forms of advertising and marketing from a neuroscientific perspective. This study found that consumers are 20 times more motivated to make a purchase with direct mail than with digital marketing. 

Here’s some more intriguing facts you might not know: 

  • Direct mail takes less cognitive effort for consumers to process than other forms of marketing and advertising.  
  • Direct mail has an ROI of 18-20% while mobile, e-mail, and social media have an ROI of 1-3%.  
  • Brand recognition is 70% higher with direct mail than digital advertising. 
  • More than 50% of consumers find direct mail pieces the most trustworthy form of advertising. 
  • About 70% of people in the US find direct mail more personal than web-based advertising. 
  • More than 80% of direct mail is opened whereas about only 20-30% of e-mail-based advertising is opened.  

Advantages of Direct Mailing 

Direct mail provides businesses with unique advantages that cannot be replicated with other forms of marketing, especially digital.  

Some of these advantages include: 

  • Targeting a specific message to a specific audience. 
  • Personalized messages add to the company’s appeal. 
  • Tracking responses help evaluate the effectiveness of campaigns by demographics and regions. 
  • An inexpensive marketing tool. 
  • Customers who read mail are more involved, and the business message will capture their full attention. 

Elements of Effective Direct Marketing 

Not all direct mail pieces are created equal. Poorly executed direct mail can yield low ROIs and leave a negative impression of your business. Your direct mail pieces should be polished and well designed. The fonts, color schemes, and graphics used should be consistent with your brand. Busy imagery, illegible font selection, and grammatical errors in your copy can turn receiving direct mail into an unwanted nuisance.  

 

  • Secure the right mailing list targeting customers with an interest in the product or service.  A mailing list can be obtained through specified demographics of a target audience or by keeping a well-maintained list of loyal customers. 
  • Match the mail offer to the customer’s interests and needs.  The closer the match, the higher the response rate. 
  • Careful consideration of the piece of mail sent and the offer is necessary.  Keep in mind that often a simple, less expensive mailing, like an oversized postcard, can bring the most response. 
  • Calls consumers to take action such as following your company on social media, paying a visit to your store, or making a purchase on your website. A strong call to action should accompany every direct mail piece.  

When direct mail is done right, it can bring you new business and establish great relationships with your brand. If you need help producing stunning catalogues, promotional offers, and coupons, give the experts at Pel Hughes a call at (504)486-8646. We offer experienced graphic designers, database management support, and in-house printing

Direct mail campaigns have long been an indispensable part of any solid marketing strategy because they incorporate the sense of touch, which is something digital marketing cannot do. For all their proven success driving sales generation, strongly targeted mailing pieces can be difficult to create. When it comes to direct mail, the old adage that “less is more” rings true as too much copy can be a bad thing. The verbiage you choose should be concise and effective. Overdoing it with photos and graphics can have a negative effect, too.  

One of the biggest hurdles marketing professionals face on this front is a tendency to delve too deeply into the subject matter for which they have a passion. Proving you are an expert on your product is important, but better reserved for face-to-face discussions on the sales floor or in your office. When it comes to crafting a direct mailing campaign, it is usually a good idea to adhere to the acronym “KISS” (keep it short and sweet).  

You have probably heard of the KISS concept before, but how exactly does it apply to branded mailings? Put yourself in the customer’s place for a minute. You’re sifting through your mail after a stressful Wednesday when you come across something that looks more like the Epic of Gilgamesh than a catalog – how likely are you to actually read it? 

In other words, a direct mail campaign virtually guarantees your message will get into the consumer’s hand, but not that they will actually read it. Keeping your pieces concise and to-the-point exponentially increases your chances of getting the customer engaged in your product. 

Characteristics of Effective Direct Mail Copy 

Keeping your copy short isn’t enough. Your copy needs to engage the reader and encourage the consumer to take action.  

The expert marketer achieves this by limiting their mailings to three key areas: what their product does, why it is better than the competition, and a call to action. With an efficiency of language in mind, you should strive to limit each of these points to a few punchy sentences or impactful bullet points. All copy with sentences should be short. Bullets points are very helpful for keeping your reader’s attention and a clean aesthetic.  

A good call to action is appropriate to your product. If you’re selling a big-ticket item, your call to action to should be an invitation to your store to engage with the consumer face-to-face. So, if you’re trying to sell a car, your copy needs to clearly direct the reader to pay a visit to your dealership. If you’re selling something that doesn’t have much sticker shock, your call to action could include a coupon code to be used online or in-person. The steps you want your potential customers to take should be clear and easy to follow.  

Beyond having great copy on your direct mail, it’s important to keep it clean and crisp. Too many photos and graphics or busy fonts and color schemes can overwhelm the recipient. Consulting with graphic designers is wise as they know the ins and outs of developing compelling and visually-pleasing imagery.  

If you want to develop effective direct mail campaigns, our experts at Pel Hughes can help. We provide polished and professional-looking print materials to businesses of all sizes. For quotes, give our team a call today at (504) 486-8646 or fill out a simple contact form on our website.

Although digital has dominated the marketing landscape for more than a decade, direct mail is still relevant for building your brand and expanding your consumer base. Studies show that direct mail is very effective at driving sales and developing a targeted awareness for your brand. 

At Pel Hughes, we believe in the power of the tactile; in the irreplaceable impact of an item someone can hold in their hands. Something that says “hey, this is who we are.” to existing and new customers. 

That’s why we love USPS’s “Every Door” Direct Mail tool. If you haven’t heard of it, you’ll probably never want to live without it after today. Every Door helps brands tap into targeted direct mail campaigns with an interface that allows businesses to select recipients from demographic data collected by the US Census.

For example, a company can target certain age groups and household income levels. Then, once the target demographics are set, users can select postal routes for delivery within a geographic area.  

What can be sent with Every Door direct mail? 

Every Door allows companies to send a variety of direct mail items including: 

  • Product samples 
  • Postcards 
  • Brochures 
  • Booklets 
  • Letters 
  • Flyers 
  • Self-Mailers 

How much does Every Door cost? 

Each piece sent through Every Door costs less than the price of a postage stamp. 

Can I use materials developed by a printing company? 

Absolutely. Our experts at Pel Hughes work with companies who use Every Door. We help them develop professional and exceptional direct mail campaigns including postcards, flyers, brochures, and more. Working with a printing company gives businesses the power to develop pieces that protect their brand’s image and make a lasting impression on customers.  

Is Every Door easy to use? 

Getting started with Every Door is as easy as creating a USPS account, which you can do by clicking here. Then, you can select routes using the USPS mapping tool. Next, you create a mail piece, which can be done on your own or by working with a printing company. Once your mail pieces are ready, all you have to do is bring them to your local post office and pay. USPS will take care of the rest and deliver each mail piece to recipients that meet your demographic criteria on the routes you have selected.  

Every Door is a time-saving and cost-effective way to spread awareness for your brand and generate new sales. If you need polished, quality direct mail campaigns, give our team at Pel Hughes a call at (504) 486-8646 or fill out our simple contact form. After learning more about your needs, we can give you a quote and get started developing a campaign that harnesses your brand’s unique voice.

Marketing in the 21st century is certainly dominated by digital channels. While having a content-forward website and blog along with an active social media presence is essential to a business’ survival, print advertising and direct mail still have a place in every business’ marketing strategy. In fact, properly executing direct and print marketing initiatives can increase the effectiveness of your online marketing campaigns and drive sales. Getting the most out of your print marketing and direct mail requires careful planning and professional support.  

Following are three important ways printed material can complement and increase online sales. 

Personalization Resonates with Consumers 

Printed media allows the user to touch something and see the products on display in their hands. They identify more intimately with the company and its products than they do online. Research has shown that personalized mail resonates with every generation, including boomers and millennials.  

Stimulation of the Senses 

Printed media also provides a pleasing feast for the senses. For example, the recipient can hold a catalog. They can see the products on the pages. At times, it might even be possible for them to smell fragrances. For younger people, this stimulation of the senses is a welcome break from the more impersonal online experience. Older generations find printed media rekindling memories of their youth. Either way, it is a winning situation for the sender. 

Legitimize Your Business 

Last, but not least, printed media helps a business appear real. There is no shortage of fly-by-night companies using the impersonal nature of the Internet to sell products of inferior quality or dubious origin. Print marketing and direct mail initiatives can drive sales by separating you from the competition and legitimizing your business.  

When you provide QR codes, website URLs, and business handles for your social channels on direct mail and print advertising, potential customers can find your business with ease online. Connecting digital marketing with print can help increase sales while expanding your brand’s reach.  

Start a Direct Mail Print Campaign Today 

The goal of any successful marketing campaign is to capture new customers and retain current clients. Printed media remains a primary means of doing so. Our team of graphic designers can help you develop polished materials that protect your brand and convey your professionalism.  

To stay ahead of the competition, get started with a direct mail print campaign today. Contact our experts at Pel Hughes to learn more.

Direct mail marketing continues to be one of the most effective tools for reaching consumers and bringing them to action. In fact, a recent study by Temple University shows that direct mail is outperforming digital ads in eight out of nine categories, and direct mail marketing holds consumer attention longer and has a more significant impact on consumer purchase decisions.

However, unless the results of any direct mail campaign are measured and tracked, it’s virtually impossible to determine how well your strategies are working. In this article we discuss how you should be including measurement components into your marketing strategy, and how you can track data to ensure you are maximizing the benefits associated with direct mail. 

Personalized URLs

Direct mail provides a great opportunity for consumers to interact with a tangible object, then translate their interest in your product to an online space. Marketers can measure results from trackable URLs or QR codes placed on a piece of direct mail. 

You can even go further than a standard URL and create a personalized URL (PURL) dedicated solely to your direct mail campaign. Rather than printing your corporate website URL on the direct mail piece, use a PURL that will only be promoted to the people receiving the direct mailer. That PURL may simply serve as a redirect to your website once it’s entered, or it may point to a landing page that is embedded into one of your site’s pages.

The data that is produced from these mechanisms can then be categorized, and overtime you will have a substantial consumer database upon which to make more informed decisions. 

Google Analytics to Benchmark Direct Traffic

Although tactics such as a PURL may help you measure the success of a direct mail campaign, eventually these measurements pile up and is worthless unless your tracking data overtime. By tracking data, you can set up objective key performance indicators, allowing you to tailor your campaigns accordingly. 

One of the best ways to do this is with Google Analytics. Although it may not seem like the natural match for direct mail, when you combine the powerful tracking abilities of Google Analytics with the data produced by your PURL or personalized QR codes, you have a extremely useful tracking machine. 

Google Analytics will help you track how many of your targeted consumers used the PURL from your direct mail piece to visit your website. You can even track your campaign’s response rate and conversion rate online using the conversion tracking feature of Google Analytics.

Just Ask

Although it may be overlooked when we’re talking about PURL’s or Google Analytics, it’s important to remember that the human connection is invaluable in marketing. Simple tools such as contact forms or quick surveys can be extremely helpful in adding to how you measure and track success of your direct mail campaign. 

For example, in the contact form on your website, add a question that asks the consumer how they heard about you. Feedback from questions like this can then be compiled and tracked to add yet another tool that allows you to measure the success of your marketing.  

Direct mail marketing is still one of the most useful and successful methods of reaching a large and targeted audience. By adding tactics such as PURL’s, contact forms and Google Analytics, your company can better understand the strengths of your mailing campaign, and use data to create a stronger marketing strategy moving forward.