The very basic fact – which has been true for some time now – is that digital email campaigns don’t have as high a conversion rate as commercial printing. The reason: brochures, posters, banners, direct mailers, and similar products are in front of potential customers, and in easy view. For example, anyone who has ever […]

When the Internet first gained ground, websites were the main way a business could interact with customers online. Today we have several forms of social media that encourage open, community generated exchanges. One of these forms is called a blog. Blogging allows you to set up a website that is updated on a regular basis, […]

This is a trickier question than it seems to be. Print campaigns and email blasts both have their benefits and drawbacks. It may be safe to say that in order for companies to truly be effective in their marketing endeavors, both campaigns should be used. That being said, email blasts are not completely dead as […]

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