Vitter VDP

Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person,  at the Right Time   CHALLENGE: Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic […]

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PURLs – How They Work and How to Get Started

Personalized URLs, or PURLs, are exactly what they sound like. Rather than randomly-generated strings of characters, your clients or staff might log in to a page such as “yourcompany.com/JohnSmith” or “JohnSmith.yourcompany.com”. User John Smith will see a personalized message, which makes him feel valued no matter what role he plays to your company or website. […]

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4 Reasons Why it Pays to Poll Your Customers

What are your customers saying about you? If you’ve ever wondered whether your small business is hitting the mark with the people it serves, a survey may be in order. Consumer surveys give you insight into every facet of how well, or how poorly, your business is performing. Who’s Buying What? This is probably the […]

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