Benefits of Campaign Automation 

Collecting, interpreting, and analyzing data has become an emerging trend in marketing and advertising. Giants of tech like Google and Facebook along with smaller enterprises throughout the United States utilize data and campaign automation to boost efficiency and analyze marketing campaigns. Pel Hughes offers a data team along with state-of-the-art software to automate your marketing campaigns. The sophisticated algorithms deployed by campaign automation software can yield big benefits for your business. 

Following are the top five advantages to campaign automation that you should know about. 

Streamline Labor Outputs

Campaign automation can substantially boost the productivity and efficiency of your marketing personnel. Automating campaign generation, tracking, and monitoring with sophisticated technology frees up time for more creative endeavors that can’t be automated such as content creation, copywriting, and graphic design. 

Implementing More Personalized Marketing

Automating your campaigns can make it easier to implement personalization. Whether it’s e-mail marketing or direct mail, personalizing the content your customers receive can go a long way. Research indicates that personalizing mail to a recipient’s name significantly increases your ROI. With campaign automation, data analysis can take your personalization a step further. You can personalize advertising to your existing customer’s purchase history or by the items they viewed on your website. 

Accurate Campaign Analysis

Campaign automation makes tracking consumer activity a cinch. You can analyze data involving links clicked through e-mail marketing, websites, and blogs. You can also track response rates from direct mail and website purchases based on unique coupon/discount codes along with where and when QR codes were scanned by potential customers. 

Easily Retarget Existing Customers

Retargeting your existing customers is a powerful new trend in marketing. Automated campaigns can send e-mail and direct mail content directly to consumers based on previous purchase history. For instance, you could deploy e-mail or direct mail to customers who haven’t made a purchase in the last few months. This can be an especially potent tool when you add a discount code to incentivize another purchase. 

Manage Leads

Maintaining and generating leads is the lifeblood of any sales- and service-related business. Maintaining an updated database makes it possible to nurture your leads and keep accurate records. In addition to campaign automation, the pros at Pel Hughes offer database management services to keep your business operating optimally. 

Pel Hughes is here to help your enterprise thrive. Our woman-owned business utilizes sophisticated technology to deliver effective cross media marketing solutions. We also offer in-house printing, graphic design, and promotional materials to help you keep your brand on point. If you’re looking to take your marketing to the next level, our website and blog provides a wealth of resources to help you explore your options. You can also give our team a call at (504) 486-8646 to speak with a helpful member of our staff.