5 Quick Dos and Don’ts of Email Marketing

Email marketing may help you reach your target audience or stay in touch with past customers, but it can also create problems if you do not use caution when you are creating a marketing campaign. Fortunately, understanding what is appropriate and what is not will help.

Do Not Send Messages Several Times Per Day

Never send email ads more than once in a day. Ideally, limit the ads to two or three times per week. Sending several emails will result in being considered a spammer rather than a legitimate company.

Do Create Content that is Easy on the Eyes

Reading online is hard on the eyes due to the glare from a computer. Make your ads easier to read by offering a large amount of empty space. For example, create bullet points and keep your paragraphs very short. Make it easy to scan the advertisement.

Do Make the Headline Compelling

Focus on a catchy subject or headline that will make your customers interested in looking further. For example, if you are having a sale, then advertise the possible savings in the subject line.

Do Not Make Major Changes

After you select colors and the basic design of your brand, do not change it. Consistency is a key part of reaching your target audience because it shows that you are a company rather than a scam artist. Consistency can make customers more likely to look at your emails.

Do Allow Customers to Opt-Out of Emails

Although it might seem counter-productive, give customers the chance to tell you that they do not want emails. Offering the opt-out option will allow them to decide if they want to look further.

Email marketing can help improve the growth of your business, but you need to follow a few rules to make it more effective. By learning the dos and don’ts of the marketing strategy, you will see a greater level of success in the future.