Tricks for Powerful Printed Materials

The real trick when it comes to creating powerful printed material is that it’s not a trick. Not really. There is a bit of a formula to it, though. Once you master this simple formula you’ll be able to create printed material that gets read time and time again. That’s where the real power comes in.

Make it Visually Appealing

Printed material, especially if you’re creating bulletins, brochures, and posters that are supposed to catch the eye of readers, needs to be visually pleasing to the eye. It’s as simple as that. Don’t use bright colors that are difficult to read. Keep it plain and simple and keep the letters big enough (and the font neat enough) that people have no trouble reading what you have to say.

Deliver a Message that Matters

Another important factor for powerful printed material is that it needs to be a message that matters. You need to know who your audience is and make sure you’re delivering a message that’s meaningful and relevant to them. Your audience must come first if you don’t want the message to fall on deaf ears. Make the message matter to your audience and they will be far more receptive to it.

Don’t Bury the Lead

In many cases, people recommend that you wait to the end of the message to make your point. The problem is that audiences have gotten spoiled by the Internet. If they don’t find value in the information quickly, they’re going to miss the point you’re trying to make. Lead with the important information and use the remaining page space to add flavor or lend credibility to the meat and potatoes portion you lead with.

Simple things are the true tricks to creating powerful printed material in the digital age. So many other people are going overboard with printing tactics and techniques and have forgotten the importance of the message above all else.