Printing Trends For 2016

As with everything else, time changes the way we live and evolve and that goes for the print industry as well.  The way we used print 20 years ago is significantly different than the way we use it today and the way we will use it in the future.  The key is to watch for emerging trends and to get on board early in the game so you are the first one doing something different as that’s what will get your customers’ attention.    So let’s take a look at some of the emerging print trends for the upcoming year.

Use A Multimedia Approach

With everything going digital these days, you need to make sure your print marketing includes a multimedia approach.  Your print and digital ads should work together and complement each other.  If your ads are appealing enough, you will be able to prompt your audience to engage with you by requesting more information, clicking on your social media links or your QR codes to give them immediate access to what they want, which in turn could result in more revenue.

Packaging Print Advertising Is Gaining Popularity

Think about how many sets of eyes see a product’s packaging from order or purchase to final delivery.  So why not make your packaging more intelligent by showing the world what you have to offer and why you are their best option.  Catchy slogans, coupons, special offers and prizes etc. are all great ways to expand your reach, especially when it comes to how easy it is when using custom packaging.

Go Green

Traditionally, the print industry is seen as being not so environmentally friendly.  However, times have changed and consumers should be made aware of how often paper products are recycled and how reforestation has turned the tables on deforestation.  By implementing green initiatives, you will give your company a more favorable reputation while building your brand.

Other Trends To Watch

  • Digital infrastructure
  • Digital print technology via increased print speeds
  • The growth of digital color production
  • Variable data printing
  • Printed QR codes with links
  • 3D printing
  • Barcode label printing
  • Receipt printing
  • Web-to-print

The Bottom Line

Print is not dead, never was, never will be.  That means if you are not jumping on emerging print trends as they happen, you will be left behind with your competition picking up the slack.