Most Effective Website Banners

Website banners are a great way to both monetize your website and to get the word out about your small business on the Internet. Depending on the type of site you’re running, website banners can serve two distinct purposes. A business can purchase advertising space on your website in the form of a banner. Whenever one of your site’s visitors clicks that banner and goes to the associated website, you can see a bit of a kickback on that investment. If you’re a business, website banners purchased elsewhere are also a great way to increase your traffic. Not all website banners are created equally, however, so you always want to make sure you’re using the most effective practices to see the absolute best possible results.

 

One of the most important factors to consider when designing the most effective website banner is the area on a site where that banner is designed to go. Depending on banner placement, the size of the banner will change to accommodate the layout of the website in question. If you want to design a banner that is supposed to run at the top of a page prior to content, for example, you would want to use dimensions like 728 pixels by 90 pixels. Doing so will allow the banner to be prominently seen but still not interfere with the page’s content. If you were designing a banner to run down the side of the page, however, you would want to go with something like 160 pixels by 600 pixels.

 

Another factor that you’ll want to consider when designing the most effective website banners is the visual aesthetic. The most effective website banners are very simple in nature and don’t have too many graphics or too many different colors. They convey a message in the quickest and most efficient way possible without overwhelming the visitor.