Millennials are Loving their Direct Mail

When most of the mail being delivered by the Post Office seems to be catalogues and direct mail coupon offers, it would seem that the tech-savvy Millennial generation would likely ignore those daily offerings, since they appear to enjoy their interaction with portable technology more than paper. If your company provides services targeted at that valuable twenty-something demographic, you might be thinking that adding a direct mail campaign to your advertising budget would be a waste of money. It isn’t, and here’s why:

Unique Eye-Catching Opportunity

Millenials spend their entire day ignoring the swarm of ads generated by social media and massive search engines. Unless they are actively shopping, those Google-ads are not so likely to receive the clicks needed to convert a sale. When a direct mail ad appears in their mailbox, it is a singular piece of advertising held in their hand, and not as likely to be swiped away. Take advantage of the stationary moment at the mail box, and put your product in front of young, hungry consumers.

Millenials Love to Save

This new generation has been imbued with a refreshing approach to life–they are less interested in buying objects and far more motivated in purchasing services. Unlikely to waste money, a coupon promoting technology, restaurants, and convenience services will be collected and encourage the hard-working individual to utilize the added bonus.

Shop Local Is Key

Like the direct mail appearing in their mail box, the local services advertised is another aspect of the economy the Millennial generation values over the anonymity of the global internet market. Introduce your business to your neighbor and see them walk through your door. Even online services provided by local individuals are more appealing than corporate giants.

Add a direct mail campaign to your advertising budget today.