How to Make Print Simple Yet Effective

Although online marketing seems to get most of the attention these days, print marketing can still be a successful way to find new customers. You don’t have to make your print marketing materials complex or elaborately designed in order to grab the eye of potential customers. There are plenty of simple ideas for print marketing that are highly effective.

 

Keep It Clean

A clean design with a few well-chosen colors, rather than a busy one with multiple tones, is the ideal way to catch the attention of consumers. Clean designs won’t overwhelm consumers, and they won’t hide your message. When it comes to white space, don’t shy away from it. Leaving a considerable amount of white space around your design helps draw consumers’ eyes to it.

 

Get Right to the Point

Whether you’re designing a brochure, flyer, poster or newspaper ad, don’t include too much information about your products or services. You only have a limited amount of space to make an impression on consumers, so make the most of it. Include the most important points you want consumers to know about your products or services. Putting too much information on your print marketing materials can end up causing consumers to turn away instead of reading through them.

 

Make It Easy to Read

The layout of your print marketing materials is just as important as the text you’re including. Make it easy for consumers to read them by including bold headlines and bullet points. These help break up what would otherwise be walls of text. You can also consider using infographics, depending on the types of print marketing materials you’re creating. These show consumers what they need to know in a format that’s easy to read.

 

Putting these simple tips into practice when designing your print materials can help improve your chances of gaining new customers. Remember that consumers value simple, easy-to-read designs and layouts that immediately let them know what you’re offering them.