Tis’ The Season For Receiving
November through early January represents one of the most coveted and profitable times of the year for businesses. This year, consumers are getting back in the buying mood and looking to spend, spend, spend with 2010 holiday retail sales expected to increase 2.3% over 2009 to a whopping $447.1 billion. That’s a huge chuck of change. So, how much of that pie will your business be receiving?
Give to Get
If you want to cash in this holiday season you need play Santa while effectively reaching your consumers. And how do you do that? Mass personalization. Sounds like an oxymoron, doesn’t it? Not when it comes to 1:1 Direct Marketing through Pel Hughes, the easiest way to communicate with all your customers at once while still making each piece customized.
Directly target individual prospects and customers with personalized URLs (PURLs), such as PelHughes.com/JohnDeaux (?). PURLs collect and update contact information as well as provide mini-surveys that identify interests, purchase timing and other vital insight. Armed with this valuable information, you can personalize all your communication to customers and prospects and ignite your marketing success. Variable data lets you customize each piece with the recipient’s name while also localizing the content to give your materials a unique homegrown feel.
• Engage buyers by addressing interests relevant to them
• Build a one-on-one relationship with customers and prospects
• Seamlessly integrate your direct mail, email and Web marketing
• Enhance your marketing and metrics
If amazing sales is at the top of your business wish list this holiday season, then sign up with 1:1 Direct Marketing from Pel Hughes and you’ll see just how happy the holidays can really be.
Brian Hughes
