Inbox Insight: Optimizing your email marketing efforts
Emailing customers can be one of the easiest points of contact for a business. Customers read the email when they're ready and it comes across as less intrusive, particularly when it contains content that is personalized or directly interests them.
As a business owner, you want to build your relationships, gain trust, get referrals, and more frequent orders, but you also don’t want to be a pest. As crazy as it may seem, many businesses never contact their customers and just wait for them to contact them! So there is a delicate balance. The key is knowing what your customers want and hitting them at optimal times. You may not be sure when to do that or what content to fill your messages with, but that's why we have this newsletter with resources to help out.
Everyday the market becomes increasingly fragmented and competitive, so keeping in touch with customers is more important than ever. If you're not talking with them then a competitor is—and you could be losing out on some easy revenue. At Pel Hughes, we help clients enhance their email efforts while also helping them gain perspective. Our Lists & Data On Demand service lets you easily enhance, manage, profile, and leverage your print and email data to make it more targeted and productive in all your marketing. You can even access targeted rental lists of fresh prospects to grow your customer base and your business.
Let us help you take charge of your email efforts and give you a competitive edge. Click here to contact us!